By BrandsShouts The SBI Brand Ambassador is significant in creating trust and linking the bank to people in India. SBI is the biggest bank of the country that is publicly owned and has millions of customers daily. In order to reinforce the image and reach many people, SBI cooperates with known sports stars of high reputation. Such ambassadors assist in spreading values of the bank in understandable and relatable manner.
Who Is the Brand Ambassador of SBI?
State Bank of India has 2 primary brand ambassadors in 2026: Ms. Dhoni and Smriti Mandhana. In October 2023, MS Dhoni became the brand ambassador of SBI and in March 2024, Smriti Mandhana. Both are renowned Indian cricketers that are characterized by great character, discipline, and success. They are featured on the national campaigns of SBI on television, online programs and social media.
Why MS Dhoni and Smriti Mandhana Were Chosen
SBI decided to use MS Dhoni, due to the perception of people that he is cool, dependable and trustworthy. These attributes are aligned with the SBI image of a safe and reliable bank. Smriti Mandhana is a symbol of assurance, evolution and contemporary India. SBI chose her as the way to reach out to the women, young customers, and first-time bankers. As a combination, they underscore as its promise to every Indian the honest and caring service.
Major Campaigns and Impact
MS Dhoni appears in key SBI advertising campaigns which aim at trust, safety and long term banking relationship. His leadership style is associated with a robust banking base of SBI by many individuals. Smriti Mandhana is a voice featured in campaigns that encourage inclusion, digital banking and women empowerment. The campaigns assist SBI to associate with new-age customers and create a good brand image within the country.
Conclusion
The selection of SBI Brand Ambassadors clearly presents the values and objectives of the bank. MS Dhoni and Smriti Mandhana are making SBI remain trusted, contemporary, and people-oriented. They have a great image in society, which makes SBI the banker to every Indian.