By BrandsShouts If you search for the official brand ambassador of Range Rover, the search results will turn up Bear Grylls’ name, and that’s true. But the brand ambassador program of Range Rover is slightly different from the rest, and that’s what we’ll be talking about.
Lindsey Vonn: The Latest Name Tied to Range Rover
Lindsey Vonn, the legendary ski champion, signed on to be the brand ambassador for Range Rover in the first quarter of 2024. She came to the Range Rover House event in Park City, USA, where, besides being the brand’s advertising face, she had brand-related experiences through direct audience interaction. Therefore, she is the latest Range Rover’s public figure to have a formal association with the company.
Theo James and Range Rover Sport Campaign
In late 2024, actor Theo James staged a worldwide campaign with the Range Rover Sport to present the new model. Well, he definitely was not formally given the “ambassador” title, but he was the main face of the campaign. Essentially, he facilitated the car’s promotion via ads, images, and stories.
Regional Connection: Ali F. Mostafa with Evoque in MENA
In 2011, the brand collaborated with director Ali F. Mostafa for the introduction of the Range Rover Evoque in the Middle East and North Africa (MENA) area. He was chosen to be the face of the Evoque in community advertisements and events.
Land Rover Ambassadors Also Lift the Range Rover Image
Land Rover, the parent brand, counts among its global ambassadors such personalities as Bear Grylls, the world-renowned survival expert, and equestrian athletes like Ben Maher and Laura Tomlinson. Although they are the Land Rover brand’s official representatives, the relationship also extends to Range Rover.
Collaborations vs. Ambassadorships: The Case of Victoria Beckham
Victoria Beckham decided to collaborate with Range Rover in 2010, not as a brand ambassador but as a designer. She was the one who made the special edition that was launched in 2012. A lot of people consider her an ambassador; however, it was a co-operation in terms of creative design. She didn’t take part in the usual brand promotion that an ambassador is typically involved in.
Brand Moments That Feature People: Range Rover House and Wimbledon
Range Rover maintains several brand channels to engage consumers directly. A case in point is the “Range Rover House,” a roadside event that has been conducted in numerous places such as Park City, Whistler, Thredbo, along a few Indian locations like Alibaug. The organizers usually bring in stars like Lindsey Vonn. One more big stage is Wimbledon, where Range Rover is seen as a part of the official partnerships. It is not a collaboration with the brand’s ambassadors, but nevertheless, it allows the brand to be noticed in a higher-level environment.