By BrandsShouts Hyundai Motor India makes the use of strong and trusted faces in order to connect to the Indian buyers. The company selects well-known and respected celebrities that are representative of its trust, safety and progress values. Over the years the Hyundai brand ambassadors have helped the brand to develop a deep association with people across India.
Who Is the Brand Ambassador of Hyundai?
The primary brand ambassador of Hyundai Motor India is Shah Rukh Khan. He has been associated with Hyundai for more than 23 years which is one of the longest brand partnerships in India. Along with Shah Rukh Khan, Hyundai also works with Deepika Padukone and Pankaj Tripathi. These ambassadors help Hyundai to reach out to different age groups and segments of customers. Shah Rukh Khan is the face of the brand on a national level, but others support specific models and campaigns.
Why Shah Rukh Khan Was Chosen
Hyundai decided to take Shah Rukh Khan because people trust and relate to him. He relates very well with family and young buyers, as well as with long-time car owners. His image is in line with Hyundai’s focus on reliability, safety and emotional ties. His long association is also a sign of brand loyalty and so customers build confidence in brands. Hyundai feels that his presence makes the brand seem familiar and reliable.
Major Campaigns and Impact
Shah Rukh Khan has featured in numerous Hyundai campaigns since the launch of Santro in 1998. He advertises cars such as Creta, i10, and other popular cars. He is also the spearhead of road safety campaigns including “Be The Better Guy.” In recent years, he has been a part of campaigns that are tied to large sports events such as the 2026 T20 World Cup. These campaigns are beneficial for improving brand recall and increasing customer trust for the brand. Deepika Padukone gets behind the Creta facelift, while Pankaj Tripathi brings a lot of emotional and realistic touch to Hyundai’s message.
Conclusion
Key Players Hyundai brand ambassadors have a major role in the company’s success in India. With the center being Shah Rukh Khan, strengthened by other high personalities, Hyundai gained trust and broad audiences and became close to the consumers in India.