By BrandsShouts When you search for the brand ambassador of Honda, you might expect to see just one big name representing the entire company. But that’s not exactly how Honda does things. Instead of sticking with a single global ambassador, Honda appoints different faces for different regions, campaigns, and even specific vehicle models. And that strategy makes a lot of sense when you think about it.
Who Represents Honda Around the World?
Let’s break it down with a few real examples:
- Philippines (2025): Alden Richards is a well-known actor and the brand ambassador of the Honda Giorno+ scooter.
- United Kingdom: Jade Paveley, who participates in a rally, is the brand ambassador of Honda UK for this year, and she is definitely driving the brand forward.
- India: Akshay Kumar has been the brand ambassador of Honda Motorcycles and Scooters for a significant period. Lately, Jimmy Shergill was the face of the campaigns that announced the Shine 100.
- Ireland: Honda campaigns have been linked to world champion boxer Katie Taylor, another known fact.
Motorsport: Honda is working with a great number of people in the world of racing, especially with the MotoGP and other off-road events. One of the examples is when Andrew Short was the representative for Honda Powersports in the United States.
It appears Honda has decided not to portray their brand through a single universal image, but instead, they select brand ambassadors in accordance with the local market. In this way, they can establish a better rapport with district-level consumers, as they can reach them more efficiently.
Why Doesn’t Honda Stick to Just One Ambassador?
Different segments (cars, motorcycles, ATVs, racing, etc.) are the areas in which Honda has its operations. Each market is distinct from one another, and even the customers in neighboring regions vary in their tastes. Those are the reasons why the company’s Brand has no global single ambassador.
It is usual to find a film star advertising a motorcycle in one country and a sportsman linked to the car range in another, just to mention two different examples. Take the UK, for example, Honda got together with England Rugby to run a publicity campaign. Though it was neither a celebrity nor a super familiar name, it was still a well-known and respected one.
Honda can directly communicate with its target audience by using a region-specific strategy that incorporates local faces that are known and are more relatable to the audience, thereby having a greater influence in the area.