By BrandsShouts Yes, Free Fire has become so popular of a popular game on a global level that they now have their brand ambassador program, and that has already been going on for a few years now. Like, back in 2022, they already made BTS their official global brand ambassador, and if you want to know in the case of India specifically, well, MS Dhoni is their current brand ambassador here. Let’s talk about that a little more here.
How Free Fire Started With Stars
Originally, it was such that before Free Fire finally decided to go through with bringing real-world famous persons onboard, they just tested the ground by representing in-game characters like DJ Alok and Chrono, who were inspired by the appearance of super famous people in the real world. However, in December 2020, they went all out and signed football star Cristiano Ronaldo as the global ambassador. He even got his character, “Chrono”, in the Operation Chrono event. The move was quite courageous and proved that the universe of Free Fire was not off-limits to the stars of the real world and thus opened the door for other, even more famous ones to join the fun world of Free Fire.
Global Superstars: BTS Takes Over Free Fire
Not only did BTS become Free Fire’s global ambassadors, but they also got in-game skins, exclusive missions, and music-oriented events that were held every week. The result? A whopping increase in the number of downloads and a lot of buzz on social media. That’s what! Here is an excellent case of how musicians can take a game to a level where it becomes known across the world.
Local Legends: Dhoni, Suppasit, And More
Currently, right here in India, MS Dhoni is the face of Free Fire India and the only person who made the game special for Indian fans. On September 5, 2023, the game’s restart/relaunch saw Dhoni bring a cricket-themed character and some unique match benefits. In parallel, Suppasit Jongcheveevat, a Thai, not only did live streams, fan meetups, and promo clips for Free Fire Thailand but also performed in order to make the game be like the people of the very country in which it belongs to.