By BrandsShouts Well, we’d like to tell you straight up that it is Shah Rukh Khan who’s the official brand ambassador of Dubai, appointed by none other than the Department of Tourism and Commerce Marketing back in 2016. See, it wasn’t always like this glitz and glam for Dubai; they recently started investing in it more and telling the stories, you know, the Dubai way. And that’s why you’re seeing so many celebrities coming to Dubai, enjoying whatever this futuristic and somewhat of a marvel city has to offer. It’s just storytelling packed with awesome stuff and beautiful, famous faces to promote the city.
Who’s Out There Repping Dubai?
Some very famous personalities have agreed to promote Dubai to the fullest. If we talk about Shah Rukh Khan, he was the first person to be a Dubai Tourism ambassador in 2016, and he made video clips for fun about eating out at restaurants, taking thrilling rides, and staying in a very expensive hotel. Jumana Abdu Rahman is another personality who has projected beautiful lights to the Burj Khalifa, showing messages of Dubai’s cultural greetings. Millie Bobby Brown and her husband Jake Bongiovi are the most recent mix of celebrity guests who visited the place, sharing Dubai’s modernized appearance and the adventures in the desert. Not only that, but also sportspeople like Norris Panton who live there undeniably have contributed to Dubai’s active living scene.
Big Names, Big Brands, Big Impact
Dubai is extremely serious about its cooperation with other organizations. For instance, you can meet beauty influencers like Huda Kattan talking to customers about the Lux shopping that they offer, Hollywood stars taking pictures of the Dubai Fountains, and Crew from airlines sharing their behind-the-scenes activities on Emirates flights. Sharing such partnerships and having them as a part of the performance, Dubai can be assured that they have their reach to all kinds of people to promote the city.
Storytelling the Dubai Way
Apart from Shah Rukh Khan’s #BeMyGuest series, where he is experiencing skydiving, eating local foods, and also riding camels, there are other equally cool ones. He lightens the mood of everyone. Other campaigns are a blend of music, art, and technology that are inspired by the digital world. The ultimate goal? Convey the most enjoyable, entertaining, and interesting moments in uncomplicated, real-life videos with audiences so that they become engaged in the scene of Dubai.