By BrandsShouts Chanel is one of the world’s most iconic fashion houses, synonymous with elegance, timeless style and innovation in women’s fashion. The brand revolutionised women’s fashion by introducing comfortable and practical clothing, drawing from men’s wear. Chanel operates worldwide through 310 boutiques, which are usually located in wealthy neighbourhoods, usually in upscale departmental stores.
Power of Hollywood Divas
Chanel’s long-term creative director, Karl Lagerfield, was quick to realise the star power of Hollywood celebrities. Consequently, he created a galaxy of stars that wore Chanel on the red carpet and showcased the same in mega events. The brand chooses its brand ambassadors based on alignment with its values of elegance, independence, creativity and modernity.
Oscar-winning actress Lupito Nyong’o has been associated with Chanel for more than a decade. She regularly wears Chanel designs on the red carpet and attends the brand’s shows. Nyong’o embodies modern strength and responsibility and also signifies the brand’s commitment towards diversity and inclusion in the fashion industry.
Actress Riley Keough was picked as a brand ambassador owing to her unique sense of style and Hollywood lineage from her grandfather Elvis Presley. Keough was the face of Chanel’s Spring 2024 ready-to-wear campaign.
Actress and Dancer Margaret Qualley showcases Chanel’s energetic and artistic side. She has featured in multiple ad campaigns for the brand, including Metiers d’Art. Qualley wore a custom Chanel dress and ballet flats for her wedding with Jack Antonoff in August 2023.
Tilda Swinton is known for her artistic and avant-garde presence. She represents Chanel’s ability to blend traditional elegance with bold, modern artistry. Swinton promotes Chanel at mega fashion events.
A Splash of Bollywood: Ananya Pandey
Popular Gen Z actress Ananya Pandey was appointed as the first Indian brand ambassador of Chanel in April 2025. In a statement, Chanel described Ananya Pandey as a perfect representative of a generation of evolving tastes and fiercely independent entities. Since her appointment, Pandey has promoted Chanel at multiple events, including Paris Fashion Week.