By BrandsShouts BMW, Bayerische Motoren Werke AG, is an iconic luxury automobile brand known for its German engineering precision with cutting-edge technology. BMW was founded in 1916, and it started as an aircraft engine manufacturer. Now, this brand is a global leader of manufacturing premium cars that not only seek power, but comfort as well.
BMW is competing against many German brands on a global scale, but the no-brainer marketing and selectively finding the most suitable brand ambassador took this brand to another level. Here, we are sharing the top names of BMW brand ambassadors on a global scale, as well as top names from India.
Samantha Tan – BMW M Motorsport Global Ambassador
In a compelling blend of speed, spirit, and representation, Samantha Tan has been reaffirmed as BMW M Motorsport’s Global Ambassador for both 2025 and 2026. Samantha is a 27-year-old Asian-Canadian driver and co-owner of ST Racing. Samantha Tan embodies the heart of BMW’s Motorsport ethos—driving innovation, challenging limits, and inspiring fans globally.
Hans Zimmer – Global BMW brand ambassador
To promote BMW on a global scale, Hans Zimmer was appointed as the brand ambassador. Hans Zimmer is an Oscar-winning music composer known for his creativity in his work. BMW appointed him as the Creative Sound Director for BMW’s electric vehicles, especially the BMW i series.
Sachin Tendulkar – Brand Ambassador of BMW India
Legendary cricketer, Sachin Tendulkar, is the first brand ambassador of BMW in India, who was appointed in 2012. Tendulkar has been promoting the brand for years, and he also owns several models, BMW i8 being the latest in his collection. Long before his association with BMW, Sachin had also worked with Fiat for the promotion of the Fiat Palio S10.
Shiv Kapur – BMW Golf Ambassador
To promote BMW’s Golf tournament series, Shiv Kapur was selected as the brand ambassador in 2009. Shiv Kapur promoted the BMW Golf Cup International, reinforcing the brand’s association with elite sportsmanship and precision engineering.