By BrandsShouts Amazon is an American multinational technology company that is engaged in e-commerce, cloud computing, and various other services. Amazon is available in almost every country around the globe, serving customers in various ways.
However, have you ever wondered who is the brand ambassador of Amazon? This is quite rare with such a big name, as there are no big names associated with Amazon on a global level. Amazon has been using celebrities, actors, sportspersons, and athletes to promote specific products and services, but not the entire brand.
So, the question still arises? Who is the brand ambassador for Amazon? Well, there are a few faces that are associated with Amazon during festival sales, black Friday, and more. Let’s take a deep dive and learn about the big names promoting Amazon in India.
Amazon India’s Celebrity Ambassadors
For the Indian market, Amazon chooses familiar faces that connect with local audiences. These names often lead specific campaigns rather than the whole brand:
- Ananya Panday – Featured in the “Fashion on Amazon, Har Pal Fashionable” campaign, bringing a youthful, stylish edge to Amazon Fashion India.
- Aditya Roy Kapur – Joined the same campaign alongside Ananya Panday, adding charm and relatability for a wider audience.
Other notable celebrities like Amitabh Bachchan, Alia Bhatt, and Salman Khan were featured for Amazon Prime Video and Prime Day promotion.
Campaigns Beyond Celebrities
Amazon India also celebrates real-life stories from within the company. The “#SheIsAmazon” initiative highlights women excelling in diverse roles:
- Major Aparna Gulati – Former army officer now leading logistics operations, showing leadership and adaptability.
- Habeeb Unnisa – Finance manager, breaking workplace stereotypes and inspiring others in the process.
Influencers play a big role, too. The Amazon Influencer Program in India partners with social media creators to share curated picks, reviews, and product ideas. This blends personal trust with Amazon’s massive reach, helping the brand stay part of everyday conversations. This mosaic approach keeps the brand relatable, flexible, and grounded.