By BrandsShouts ASICS Corporation is a Japan based sportswear brand. The company has a motto, which is “Sound Mind, Sound Body.” It produces quality running shoes, sportswears, and fitness items. Asics engages famous athletes and celebrities as brand ambassadors to market fitness, sports, and healthy living around the globe.
Who Is the Brand Ambassador of Asics?
Novak Djokovic is the main global brand ambassador of Asics. Since 2018, he has been the representative of the brand. Asics works with numerous other global players such as Alex de Minaur, Beatriz Haddad Maia and Jasmine Paolini.
Asics produces good ambassadors in India including Shraddha Kapoor, Tiger Shroff, and Ravindra Jadeja. The brand is also represented by a hockey player, Manpreet Singh.
Why Novak Djokovic Was Chosen
Asics decided to make Novak Djokovic its ambassador due to his image of discipline, strength, and mental focus. He works out and motivates millions of individuals to keep fit. His great display in tennis matches is comparable to that of the brand that targets performance in running and sports shoes. He also encourages balance between physical fitness and mental health, which helps the company to substantiate the idea behind its essence.
Major Campaigns and Impact
Asics conducts campaigns around the world with the theme of “Sound Mind, Sound Body.” The firm also designed the ASICS front runner program to sponsor runners and fitness enthusiasts. By these campaigns, Asics creates awareness of mental wellness and active living. Its ambassadors advertise new shoe lines, sportswear collections and events in the sporting world.
Conclusion
Asics brand ambassador uses a team of the best athletes and celebrities who are convinced of fitness and healthy living. The leader of this group on a global scale is Novak Djokovic. They both serve to inspire and make people be active to build a strong body and mind.