By BrandsShouts Lava International is a famous brand of mobile phones from India which focuses on “Proudly Indian” products. The company produces affordable smartphones for young consumers and first-generation buyers. To make a strong relationship with today’s youth, Lava collaborates with popular digital creators. In 2024, Lava has selected a well-known YouTube star as its new brand ambassador in order to reach the Gen Z population and young smartphone users.
Who Is the Brand Ambassador of Lava?
Sourav Joshi, aka Sourav Joshi Vlogs, is the current brand ambassador of Lava. He joined as the face of the brand in August of 2024. Sourav Joshi is one of the most followed YouTuber and V-logger of India. He shares real life daily life videos that are friendly and real. His strong online presence helps Lava connect with young people that spend more time on social media and video platforms.
Why Sourav Joshi Was Chosen
Lava selected Sourav Joshi because he believes that he is honest and is relatable to the youth. He symbolizes a normal Indian lifestyle which corresponds with Lava’s “Made in India” message. His fans trust what he thinks about and enjoy his content. Lava wanted to have a digital star instead of just a film actor to reach people who are on the move and follow their creators online. Sourav also fits Lava’s focus on value for money smartphones in the 10,000 to 20,000 INR range.
Major Campaigns and Impact
Sourav Joshi’s promotion goes for Lava’s smartphone series like Blaze, Agni and Storm. He points out their features and design and also Indian origin. Lava uses its videos and social posts to illustrate exactly how its phones fit into daily life. This partnership helps Lava increase the image that it has among students and young workers. Earlier, Lava had worked with Kartik Aaryan and MS Dhoni but the brand is giving more focus to the digital creators now.
Conclusion
Sourav Joshi is significant in Lava’s youth marketing plan. His style, reach, and trust value are helping Lava talk directly to Gen Z users. With this partnership, Lava enhances its “Proudly Indian” identity and creates a modern image for its brand for the future.