By BrandsShouts iQOO is a rapidly developing brand of smartphones with great performance and game-based oriented phones. The brand focuses on young people who value speed, power, and fluid performance, iQOO abides by its slogan, “I Quest On and On,” and creates phones that can be used in gaming and intensive operations. In India, iQOO has collaborated with the leading celebrities and well-known gaming creators replicating a nice image in the market.
Who Is the Brand Ambassador of iQOO?
Virat Kohli has been the main iQOO brand ambassador in India since 2020. He was the face behind the brand with the entry of iQOO into the Indian market. Currently, iQOO has started concentrating on gaming influencers and esports teams rather than on a single celebrity face.
iQOO has collaborated with some of the leading gaming artists including Mortal, Scout, Payal Gaming, Dynamo Gaming, GamerFleet and Shreeman Legend, grading systems, and UnGraduate Gamer. It is also the title sponsor of the S8UL Esports team. Such collaborations assist iQOO to establish a good relationship with the gaming community.
Why Virat Kohli Was Chosen
iQOO selected Virat Kohli since he is energetic, performance, and a youthful person. He enjoys a big following of youthful Indians. His level of fitness, speed, and concentration match the high-performance smartphone image of iQOO. His affiliation made iQOO win the trust in a short period after its release in India.
Later, iQOO re-oriented to gamers owing to the fact that the brand has been producing performance-based smartphones as they target gamers.
Major Campaigns and Impact
iQOO created numerous powerful campaigns in India. Early promotions were done with Virat Kohli in the brand. In case of certain launches such as, the #iQOOZ9, Kartik Aaryan and Pooja Hegde featured in advertisements.
In 2025, iQOO collaborated with the leading gamers to test and certify its devices. The brand also initiated the iQoo Tribe campus ambassador campaign in such major metropolises as Delhi, Mumbai, Pune, and Bangalore.
Conclusion
IQOO brand ambassador strategy is performance and youth-centric. Although Virat Kohli contributed to the creation of initial brand value, the marketing of iQOO is now managed by gaming influencers. This strategy enhances the presence of iQOO in the gaming smart phone market of India.