By BrandsShouts Tanishq is one of the most trusted and loved jewellery brands in India. The brand belongs to the Tata Group and upholds quality, beauty and honest designs. To connect with the modern buyers, Tanishq works with a known face which reflects the style and values of modern people. The selection of a brand ambassador is important in creating the story of the brand to the masses.
Who Is the Brand Ambassador of Tanishq?
Tanishq chose Ananya Panday because she stands for the spirit of the modern confident woman. She has a new image and a solid connection with younger audiences. Her fashion sense is the same as Tanishq’s modern jewellery designs. She is also the symbol of self-expression, independence and grace that goes perfectly with the vision of the brand. Tanishq uses her influence to highlight the role of fine jewellery in the modern lifestyle.
Why Ananya Panday Was Chosen
Tanishq chose Ananya Panday as she epitomised the spirit of a present day confident woman. She has a new image and a solid connection with younger audiences. Her fashion sense is the same as Tanishq’s modern jewellery designs. She is also the symbol of self-expression, independence and grace that goes perfectly with the vision of the brand. Tanishq uses her influence to highlight the role of fine jewellery in the modern lifestyle.
Major Campaigns and Impact
Ananya Panday launches Tanishq’s “Festival of Diamonds” campaign. This campaign is dedicated to natural diamond jewellery and brings forward the idea of inner strength and self-belief. The theme “Give wings to the girl within” focuses on personal growth and confidence. Her presence in the campaign helps Tanishq get the younger buyers and increases the interest in the collection of diamonds. The campaign received high attention through the digital and print media.
Conclusion
Ananya Panday plays an important role as the Tanishq brand ambassador. She helps the brand to be up-to-date without losing its rich heritage. Through her camps, Tanishq develops new audiences and builds her image as a trusted and stylish jewellery brand.