By BrandsShouts No, Adidas is not a luxury brand, and it is popular among buyers who want performance-driven and fashionable products at a mass-premium price rather than luxury ones. Adidas can be best described as a mid to premium tier global sportwear and aesthetic lifestyle brand.
The Adidas Story
Adidas was founded by Adolf “Adi” Dassler in 1949 in Herzogenaurach, Germany, and it became the leading sportswear company around the world. The recognition three-stripe logo is the key identity that sets it apart from most sportswear brands. Adidas has always worked toward innovation in athletic footwear and apparel, which makes Adidas’ designs appealing among buyers. The brand creates designs, sells shoes, clothing, and accessories for sports and casual wear.
Why do People think Adidas is a Luxury Brand?
Adidas is a renowned name in the industry, which started in Germany and became a global brand for its quality and design. Despite the accessible price, Adidas is still catering to quality close to luxury brands.
- High-Profile Collaborations: Partnerships with designers and celebrities like Kanye West (Yeezy), Stella McCartney, and Prada give Adidas a premium and sometimes exclusive image.
- Iconic Designs: Classics such as the Superstar, Stan Smith, and Ultra Boost have cult followings, and these are worn as fashion statements by celebrities as well.
- Global Prestige: Adidas is a household name and often featured in high-fashion contexts, including runway-inspired collections and streetwear trends.
Why can’t Adidas be called a Luxury Brand?
Despite being a top name in the industry for iconic designs, global prestige, and high-profile collaboration, there are a few hiccups that make Adidas a premium sportswear brand, not a luxury one. Adidas does not meet the standard of a luxury brand as its core products, like sports shoes, apparel, and accessories, are mass-produced and easily available around the world.