By BrandsShouts No, Dune London is not considered a luxury brand even though it offers stylish footwear and accessories. The brand has gained traction for modern design and immense variety, but it does not belong to the exclusive tier of high-end luxury brands like Gucci, Prada, or Louis Vuitton.
The Dune London Story
Dune London was founded in 1992 in the UK by Daniel Rubin and gained immense popularity for its fashionable and contemporary footwear. The brand has always offered high-quality, fashionable products with footwear and accessories. The key focus of Dune London is on delivering stylish design, attention to detail, and comfort. Dune London always brings the global fashion trends at an accessible price point, which makes it a mid-to-premium tier brand.
Why do People Think Dune London is a Luxury Brand?
Most people consider Dune London as a luxury or close to luxury brand due to the quality and finish it offers. However, there are a few more reasons that help the brand in getting a luxury positioning. Let’s have a look at a few:
- Stylish and Trendy Designs: Modern, fashionable footwear that appeals to urban consumers.
- Quality Materials: Uses good-quality leather and craftsmanship compared to regular high-street brands.
- Celebrity Collaborations: Partnerships with designers and influencers give it a high-fashion appeal.
- Premium Pricing: Slightly higher than typical high-street brands, creating a perception of exclusivity.
Why is Dune London not a Luxury brand?
There are many things that make a luxury brand luxury. The first and foremost thing is the material of choice that luxury brands use. Dune London has a stylish appeal, it has amazing quality in terms of material, and there are celebrity collaborations as well. But Dune London lacks true exclusivity, which luxury brands tend to have with every product. There is also a pricing difference, as you can find ten times the difference between Dune London and luxury brands’ products.