By BrandsShouts No, Armani Exchange is not a full luxury brand in the traditional sense. To be specific, the Armani Exchange brand is there for customers who want a luxury look, but don’t want to spend a fortune. Armani offers watches that are casual wear.
The Armani Exchange Story
A|X or Armani Exchange is a sub-brand of Giorgio Armani that was established in 1991 in the United States for customers who want design. The brand targets young people who want urban and casual wear watches that reflect street culture and fit into the more affordable fashion category. Apart from the watches, Armani Exchange also sells premium clothing, accessories, and similar items, which isn’t common with luxury watch brands.
What Makes Armani Exchange Special?
A luxury brand is different in several ways from a traditional premium watch brand. There is a price difference, exceptional material and craftsmanship, strong heritage or long history of prestige, high exclusivity and status, very limited distribution, and much more.
But, even if Armani Exchange is not a luxury brand, it has many special things that set it apart from other brands. The key specialities are as follows –
- Youthfulness and Urban Styling: Armani Exchange watches focus on modern, city-inspired fashion, which fits well with its clothing line. You can find bold graphics, trendy cuts, and a casual streetwear vibe.
- Affordable Armani Line: A|X is the most accessible line of the Armani Family, and it offers the Armani name and design sense at a price lower than the Giorgio Armani or Emporio Armani. Due to this, more people can access the Armani Brand name without paying the luxury price.
- Wide Product Range: Armani offers a large variety of products, like casual wear, denim, dresses, jackets, watches, sunglasses, and accessories, for people who want premium clothing and accessories.
These are a few things that set Armani Exchange apart from many other big players selling watches with unfair price tags.