By BrandsShouts Noise is a brand that has quickly become popular in India, especially in the smart wearable and audio segment. If you’ve searched for budget smartwatches or wireless earbuds, chances are you’ve come across Noise products. The brand focuses on modern design, useful features, and affordable pricing, which makes it appealing to young users.
What makes Noise interesting is how fast it grew. In a market filled with global tech giants, Noise managed to build a strong presence by focusing on the Indian audience. It didn’t try to compete at the premium level—instead, it targeted everyday users who want smart features without spending too much.
So, where is Noise from, who started it, and who owns it today? Let’s understand it clearly.
Quick Overview
| Detail | Information |
| Brand Name | Noise |
| Country | India |
| Founded | 2014 |
| Founder | Amit Khatri & Gaurav Khatri |
| Current Owner | Nexxbase Marketing |
| Headquarters | Gurugram |
| Popular Products | Smartwatches, Earbuds, Audio Devices |
Which Country Brand is Noise?
Noise is an Indian brand. It was founded in India and is headquartered in Gurugram.
The brand mainly focuses on the Indian market, though it is gradually expanding. Its products are designed keeping Indian users in mind, especially in terms of pricing and features.
Who is the Founder of Noise?
Noise was founded by Amit Khatri and Gaurav Khatri in 2014.
They started with smartphone accessories and later moved into smart wearables. Their strategy was simple—offer feature-rich products at affordable prices.
This approach helped the brand grow quickly in a competitive market.
Who Owns Noise Today?
Noise is owned by Nexxbase Marketing.
It is a privately held company and has received investments to support its growth. The founders still play a major role in running the brand.
What Makes Noise So Popular?
Noise became successful because it understood its audience well. Some key reasons include:
- Affordable Pricing – Budget-friendly smart devices
- Modern Features – Fitness tracking, Bluetooth calling, etc.
- Trendy Design – Stylish and youth-focused products
- Strong Online Presence – Popular on e-commerce platforms
Noise products are widely used by young consumers.
Noise vs Competitors
Noise competes with brands like boAt, Fire-Boltt, and Realme.
While Realme focuses on smartphones and ecosystem, Noise focuses mainly on wearables and audio at affordable prices.
Final Thoughts
Noise didn’t try to become everything at once. It picked a segment—budget smart devices—and focused on it.
That clarity helped it grow fast. In a crowded market, sometimes staying simple and understanding what people actually need makes all the difference—and Noise is a good example of that.