By BrandsShouts No, Louis Philippe is not a true luxury brand. In fact, this brand is placed in the affordable to middle tier category. The products are generally accessible to a mass audience with affordable pricing. There is also a difference between the quality of material used in Louis Philippe products compared to luxury brands.
The Louis Philippe Story
Lois Philippe was established in 1989 and it set itself as a premium Indian menswear brand owned by Aditya Birla Fashion and Retail group. The brand took its name from the king of France, Louis Philippe, to symbolize elegance and sophistication. The key focus of LP is on formal and semi-formal clothing such as suits, shirts, trousers, and accessories. Over the years, LP has expanded across India and internationally to offer a wide range of office wear, casual wear, footwear, and accessories. The tagline is “The Upper Crest,” and it targets professionals who value refined dressing and modern tailoring but don’t want to spend the luxury price tag.
Why do People Think Louis Philippe is a Luxury Brand?
Aditya Birla Fashion and Retail Group has many clothing brands, and they have set each other apart with some unique traits. There are a few things that set Louis Philippe apart from other premium brands and offer a luxury appeal.
- Elegant European Image: The brand name itself is taken from the French King Louis Philippe, which gives it a royal association with an upscale aura.
- Quality Materials and Tailoring: The brand is known for fine fabrics, sharp cuts, and well-finished details that rival high-end international labels.
- Premium Store Experience: Exclusive brand outlets and stylish interiors create a refined shopping environment that feels luxurious.
These are a few things that give Louis Philippe an appearance of a luxury brand. But people who have visited or tried LP clothes easily know this through the brand tag alone.