By BrandsShouts No, it isn’t. You can’t say (or most people/customers out there do not consider) that Joker And Which is a luxury brand. And just in case you’re wondering why that is the case, well, for that, you’d need to keep on reading.
What is Joker & Witch?
Joker & Witch was started there in Bangalore, India, in 2016. It is a direct-to-consumer brand. Maya Varma and Satish Singh came up with the idea of simple, classic accessories inspired by international fashion trends. The brand’s products consist of watch and bracelet combos for men and women, a couple of watches, and themed gift sets.
The style and aesthetic are clean, subtle, and practical, with neutral hues suitable for everyday wear. Most products are made in China and imported into India for packaging by JW Brands Private Limited, based in Bangalore.
What Do They Sell and at What Price?
The brand mainly sells:
- Watches for men and women
- Jewelry like bracelets, earrings, and necklaces
- Gift sets designed for occasions or couples
These watches usually carry a price tag of ₹2,000 or less, well, sure enough, making them relatively cheap in comparison to luxury brands. You may purchase Joker & Witch products from their official website and mobile app, and through Myntra and Flipkart as well.
One of the points that customer feedback often mentions is that the quality is in accordance with the price. A great number of customers refer to the products using the terms “fashionable” and “good value for money”.
Why It’s Not a Luxury Brand
Luxury goods, due to exclusiveness, heritage, and heavy price tags, are like Rolex and Tiffany. Joker & Witch, being on the other side of the spectrum, places affordability and accessibility above all. The design ideology is less-is-more, contrasted by advanced fashion accessories that young buyers can actually pocket.
The company also works in fast fashion and, through its sister concern Teejh, continues to support artisans by selling ethnic jewelry. Joker & Witch is more about contemporary, everyday fashion; it is not quite in the luxury zone.