By BrandsShouts Yes, Colorbar is an Indian brand that has been selling some good stuff since 2004, right here in India. And for those who have little to no idea about the backstory of this brand, well, it was an entrepreneurial project of Samir K. Modi, but now it has kinda become a big thing in the Cosmetics & Beauty Retail industry of the country. Right now, this brand has a big online presence as well as hundreds of stores all across India. So that’s that.
Colorbar Brand Information
| Brand Name | Colorbar |
| Establishment Year | 2004 |
| Founder | Samir K. Modi |
| Headquarters | New Friends Colony, New Delhi, India |
| Industry | Cosmetics & Beauty Retail |
| Product Categories | Makeup, Skincare, Fragrance, Men’s Grooming |
| Popular Products | Lipsticks, Foundations, Serums, Eyeshadow Palettes |
| Market Presence | Over 100 exclusive stores and 1,200+ multi-brand outlets in India |
| Parent Company | Modi Enterprise |
Current Market Position
Colorbar is killing it these days, holding its ground as one of the top BPA beauty brands in India. It provides the customer with quality cosmetic products that are not beyond their pocket, thereby vying for her love for the homegrown brands with international quality standards in place. The wings of Colorbar extend across over a thousand beauty stores in different parts of India, and it owns a further hundred-plus shops. That’s why they can still call themselves “great”.
Product Range
In the years that Colorbar has been around, it used to be all about lipsticks and nail polishes, but now? They just have everything you need to look good. Their makeup consists of foundations, powders, eyeshadows, blushes, mascaras, and eyeliners in shades to complement different Indian skin tones. Cleansers, moisturizers, serums, and face masks for treating dry skin or uneven patches, such are their skin-care products. And for the gentlemen, they have perfumes and some grooming products. Basically, everything is Made-in-India, with quality checks that make it comparable to international brands.
Future Outlook
Now, let us discuss the Colorbar marketing thingy. They had an interesting news coverage recently due to certain plans. There is an IPO planned for 2027, which is meant to raise money for building stores and new product manufacturing, such as perfume collections and men’s skincare. They also want to export their goods to countries like the United States and the Middle East in hopes of having large sales generated in these markets within the near future. Moreover, they have great projects, like one in which they produce packaging that can be refilled so as to reduce waste.