By BrandsShouts It is true that before 2024, Tesla didn’t have any brand ambassador, and that’s pretty understandable too. Like, why would you need another face to promote your brand/company when you quite literally have the richest man on the planet (Elon Musk) as the founder? Right! Anyway, if you’re still wondering about the Brand Ambassador of Tesla thing, then just keep on reading to find out more.
Who Is the Brand Ambassador of Tesla?
In the first place, Tesla doesn’t have a global brand ambassador. In contrast to conventional car brands, Tesla barely takes the same route. They aren’t any one person to represent the entire company worldwide while concurrently speaking on behalf of the organization. Yet there is an aspect worth highlighting.
Tesla Korea’s decision in November 2024 to select Kim Ye-ji as the brand ambassador was quite a surprise to many. It was a new thing for Tesla to give Kim Ye-ji, the runner-up of the air pistol event at the Olympic Games, an official brand ambassador. Radially orienting around South Korea, Kim Ye-ji is a super popular name, and her arrival signals that Tesla might be testing the waters of regional marketing tactics.
How Does Tesla Approach Brand Ambassadors?
Tesla’s overarching plan is unique. The company uses no famous people’s recommendations or paid social media influencers to help sell their vehicles. Actually, Tesla was off the charts as far as conventional advertising was concerned for quite a while. Instead of that, they counted on the buzz and support from customers.
The majority of Tesla customers, quite logically, are Tesla promoters, as they tell their experiences face-to-face, in person, or through various online communities. In this context, the users of Tesla have been the company’s brand ambassadors, only without the official title, for quite a long time. A little while ago, Tesla began to experiment with some paid ads and other forms of promotion; nevertheless, the car brand is still not the kind of business that traditionally employs many brand ambassadors. Tesla works differently.
What People Often Get Wrong
The topic has some misunderstood points, so it is better to clear them first. One of the popular myths is that Elon Musk acts as the face of Tesla. However, things are quite different. Although Elon is close to Tesla’s image and represents the company, in fact, he is not the one who is definitely the brand ambassador.