By BrandsShouts Royal Challengers Bangalore now named as Royal Challengers Bengaluru (RCB) is one of the most popular teams of Indian Premier League (IPL). The team has a huge fan base throughout India. Over the years, RCB has been working with celebrities who have a good reputation to act as the brand ambassador to connect with the fans and create a strong image. Consumer tech industry brand Nothing recently joined RCB as the official Title Sponsor. However, the term “brand ambassador” is mainly used to refer to celebrity faces who promote the team.
Who Is the Brand Ambassador of Royal Challengers Bangalore?
Katrina Kaif was the first brand ambassador of Royal Challengers Bangalore in the year 2008. After her, many famous stars lent their support as ambassadors in various seasons to the team. These include Deepika Padukone, Ramya, Puneeth Rajkumar, Shiva Rajkumar, Upendra and Ganesh.
These celebrities promoted RCB during matches, events, and special campaigns. They helped the team get more attention and increase the fan base all over the country.
Why Katrina Kaif Was Chosen
In 2008, RCB decided to use Katrina Kaif since she was hugely popular and had high youth appeal. She was very strong in Bollywood and her fan base was extensive. Her visual image was in line with the glamour and vibrancy of the IPL.
When RCB chose Katrina as the brand ambassador, it was with the view to generating a good media hype within the initial years of the league. With her, the team was able to gain immediate recognition and reach out to young cricket fans.
Major Campaigns and Impact
RCB ambassadors were featured in promotional events, adverts and team events. They also came to watch games and were on the stands. This made them more involved, which added to brand value and fan engagement.
In 2026, Nothing became the Title Sponsor of RCB and will feature on team jerseys and digital platforms. Even though the key brand partner is Nothing, the image of the team is still influenced by the celebrity ambassadors.
Conclusion
Since 2008, Royal Challengers Bangalore has collaborated with numerous well-known brand ambassadors. Since Katrina Kaif to the other chart top stars, every ambassador contributed to the reinforcement of the brand identity and fan affinity that RCB possesses. Their fan base is one of the factors that have made the team successful on and off the field.