By BrandsShouts In the matter of safe banking awareness in India, the Reserve Bank of India (RBI) is undoubtedly the one that leads the way. And to ensure their message reaches every nook and corner, they have been conducting a campaign called “RBI Kehta Hai.” Currently, Amitabh Bachchan, Neeraj Chopra, and ViruSs are the top three stars who have partnered with RBI to drive the message of safe banking. They feature in the RBI’s official advertisements, which are broadcast and published across television, print, radio, and various social media platforms. No matter whether it is a caution not to share OTPs or a warning against fraudulent activities, these faces are making people get banking at their time and way.
Why Do People Want to Know About RBI’s Brand Ambassadors?
Many people look up ‘RBI brand ambassador’ only to find out the person who the RBI commercials. And the question is quite logical.
The identification of brand ambassadors of the official brands simply leads to the detection of fake messages easily. Criminals frequently employ images or voices of celebrities to lure the victims. Thus, when you know the RBI faces, it will be easier for you to decline the scams that are inconsistent with the authentic ones.
In addition, several people merely desire to understand the participants of the campaign as well as the regions that are covered, whether it be UPI safety, scam alerts, or general banking tips.
RBI Brand Ambassadors Over the Years
Here’s a quick breakdown of who’s been part of the RBI campaign and what each brought to the table:
Amitabh Bachchan
Since September 2020, Big B has marked the RBI’s fraud-awareness campaign the most conspicuous face. His ads are brief, to the point, and hardly ever delve into any other topic but the safe banking practices that have been advised by the RBI, such as not sharing OTPs, CVV numbers, or personal details over random calls.
ViruSs
RBI in February 2021, to an awareness campaign with a different voice, collaborated with rapper ViruSs. To educate users about online fraud and data privacy in the digital world, he came up with a rap video. His words are quite catchy and therefore, especially for young internet users, the message gets received very well.
Neeraj Chopra
Just after winning his Olympic gold in 2021, Neeraj Chopra came on board the RBI campaign. As a part of his work with the RBI, he is largely involved in the promotion of safe digital payments. By tuning into his commercials, you will be informed with hints such as the confidentiality of your UPI PIN and utilizing banking apps that you trust only. His call to action is particularly effective among the younger generation and those who have recently opened a bank account.