By BrandsShouts Mahindra is a big Indian brand, popular for its reliable cars, tractors, and other commercial vehicles. Someone with knowledge about cars knows how powerful, reliable, and value for money Mahindra’s vehicles are. This brand doesn’t need any introduction when the road presence of its vehicle is enough to speak for itself.
However, the Mahindra brand has some celebrity ambassadors for different markets, whether it is in India or Australia. Currently, Mahindra is selling in four different markets with their resonating brand ambassador for exposure.
Brand Ambassadors of the Mahindra Group
1. Mahindra Auto – Ajay Devgan
The brand ambassador of the Mahindra group is usually based on campaigns, and for the commercial of the Mahindra truck and bus, Ajay Devgan as an ambassador did pretty well. The commercial gained the attention and exposure that the brand was looking for.
Fun Fact: John Abraham is also the brand ambassador for Mahindra’s Thar, and he got a custom-built Thar as a gift from the brand.
2. Swaraj Tractors – Mahendra Singh Dhoni
Swaraj Tractors is one of the oldest subsidiaries of the Mahindra Group, popular for powerful and highly reliable tractors at a competitive price.
Cricketer Mahendra Singh Dhoni continues to serve as the brand ambassador for Swaraj Tractor. Dhoni loved agriculture, and he was a farmer himself, which makes him a longstanding customer of the brand and a perfect person to promote it.
3. Mahindra Small Commercial Vehicle – Mahesh Babu
Telugu superstar Mahesh Babu has been the brand ambassador for Mahindra’s small commercial vehicles, tractors, and similar categories since 2012. According to some sources, Mahindra appointed Mahesh Babu as the brand ambassador of the Supro Profit Truck in the small commercial vehicle segment as well.
4. Mahindra TUV 300 – Prabhas
The brand ambassador for the Mahindra TUV300 was Prabhas, the Indian actor known for his role in the Baahubali film series. It was a TV commercial where Prabhas was seen endorsing the Mahindra TUV 300, and since then, Prabhas hasn’t had many such deals.
5. Matthew Hayden – Mahindra in Australia
Internationally, Matthew Hayden, the former Australian cricketing star, has been associated as a brand ambassador for Mahindra in Australia. His attachment aligns with Mahindra’s agribusiness interests and his connection to agrarian life