By BrandsShouts One of the most desired car brands out there has to be Lamborghini, and sure enough, just one look at their cars and you’ll know exactly why that is the case. And as for their brand ambassadors, well, we can’t tell you just a single name because there are many people who represent this brand officially in different parts of the world.
Lamborghini’s Brand Ambassador Strategy
Lamborghini deals with faces who are the car owners, drivers, partners, in brief, the brand users, to demonstrate the value of the brand. They are not relying on one famous personality because this is not compatible with the brand’s concept of rarity and power. In fact, Lamborghini does not stop there but leverages relationships with its community by organizing events, races, and partnerships. This not only helps to create loyal fans but also lets the brand grow in a natural way. Moreover, they also blend motorsports and lifestyle activities to extend their reach to more people.
Types of Brand Ambassadors
The first on board are motorsport and factory drivers who compete in major events and assist in improving cars. Moreover, they participate in the likes of GT3 Junior Drivers and Super Trofeo Junior Drivers to get the brand known on the circuits. After that, in keeping with the concepts of power and precision in Lamborghini, the company pairs athletes and influencers who are accustomed to a fast-paced lifestyle. Additionally, there are people from within the company, such as the dealership staff, who perform the function of brand ambassadors by reflecting the brand’s ideals in everyday sales and service.
Notable Brand Ambassadors and Figures
In the world of motorsports, Mathieu van der Poel, a leading cyclist, is allied with Lamborghini Antwerp, and he is the user of the Lamborghini Urus S SUV. Another prominent person is Szymon Ładniak, the first Polish driver in Lamborghini’s factory team, with whom you can see Engstler Motorsport racing.
Several famous people, such as Roger Federer, Valentino Rossi, and Kristaps Porzingis, were associated with Lamborghini in the past, but they are not official long-term ambassadors.
In addition, Lamborghini has a program that certifies dealership staff as brand ambassadors. The names of Craig Cairns, Marc Maroun Yazbeck, and Jaap van Winden are among the representatives of the brand’s core values.