By BrandsShouts La Liga is one of the most popular football leagues in the world. It features top clubs like Real Madrid, Barcelona, and Atlético Madrid. To grow its fan base in India, La Liga chose a well-known sports star as its brand ambassador. This step helped the league connect with a new and wider audience in the country.
Who Is the Brand Ambassador of La Liga?
Rohit Sharma, an Indian cricketer, is the official Indian brand ambassador of LaLiga. In December 2019, La Liga revealed his appointment. He was the first non-football player who represented the Spanish football league. Rohit Sharma is a well-known captain in the cricket team and has a great level of credibility and popularity with Indian sportspeople. Through his influence, La Liga promotes football and the establishment of a closer relationship with the Indian viewers.
Why Rohit Sharma Was Chosen
The La Liga picked Rohit Sharma to target other sports fans other than football fans. Cricket has been the most popular game in India but Rohit Sharma is one of the most admired players. His relaxed personality, pristine reputation and large following made him the right pick. La Liga, through him, will streamline Spanish football to new fans and will pique the interest of more people in the league in India.
Major Campaigns and Impact
Rohit Sharma has also participated in most Indian La Liga promotional campaigns. He publicized league matches and major matches. In 2023, he also assisted in the introduction of the new brand identity of LaLiga in India. Such campaigns brought more fans and better awareness about La Liga on the Indian market. He has been involved in expanding the La Liga, both in terms of digital presence, and its engagement with young sports fans.
Conclusion
The La Liga brand ambassador program involving Rohit Sharma has been influential in making the league well-known in India. Mass appeal and his powerful sports image also helped La Liga to attract new audiences. This collaboration has been helping La Liga to grow and remain popular in the Indian sporting market in the long run.