By BrandsShouts Jio is an established telecom brand that took over the entire telecom and ISP industry with its free 4G plans and unlimited calling offers. Jio is a brand of Mukesh Ambani, the richest man in Asia. Reliance Jio unleashed a digital revolution in India’s telecom landscape with its high-speed 4G rollout.
To promote the brand, Jio focused on offering the best services for a fraction of the cost of competitors, while collaborating with top Bollywood celebs for wide exposure. In 2015, Shah Rukh Khan was appointed as the brand ambassador of Jio for countrywide and global recognition.
Jio’s Strategic Fit: Celebrity Meets Vision
Reliance Jio focused on being the top brand and to stand out against competitors, Reliance Jio started with the soft launch of its product. Once they believed that their product was ready, they strategically chose to look for a face to promote the brand beyond any other company.
With the selection of Shah Rukh Khan, Jio started its first commercial plan with a 20GB daily data limit and unlimited calling without worrying about roaming, STD plans, etc. To this day, Shah Rukh is promoting the brand.
Why Shah Rukh Khan Was the Perfect Choice?
Here are a few key things that went perfectly after choosing Shah Rukh Khan as the brand ambassador. Let’s have a look:
- Awareness and Credibility: Shah Rukh Khan gave Jio instant recognition when 4G was new in India. His endorsement built trust and drew attention from both media and consumers.
- Brand Identity: His powerful speeches and strong persona helped shape Jio’s image as a modern, disruptive, and aspirational brand.
- Emotional Connect: Khan’s launch association created a lasting bond, making him a symbolic figure of Jio’s breakthrough and India’s digital journey.
After the initial success, it is hard to find more promotion or collaborate with Shah Rukh Khan, as Reliance Jio itself is a big name in the industry.
Jio’s Subsidiaries and Their Brand Ambassadors
Jio has many sub-brands and many unofficial ambassadors who worked specifically on ad campaigns, not for the whole brand itself. However, the notable celebrities are:
- Deepika Padukone & Ranveer Singh – Featured in Jio’s “Dhan Dhana Dhan” campaign.
- Abhishek Bachchan – Appeared in Jio’s promotional campaigns.
- Rohit Sharma – Brand ambassador for JioCinema.
- Bhumi Pednekar – Ambassador for Jio MAMI Film Festival’s short film category
Jio is currently on a streak of building successful businesses for the last two decades. There are many rumours that Jio is also bringing Jio Financial Services to File ITR at just 29 rupees, and they are finding a perfect brand ambassador for the subsidiary.