By BrandsShouts HDFC Bank is a popular name in the Indian banking industry. Even in neck-to-neck competition, HDFC continues to grow due to its reputation built on reliability and innovation.
The core reasons behind huge success of HDFC is excellent festival offers, a variety of credit card options for different needs, fraud awareness through an ad campaign, and a strong command of quality banking services. This bank doesn’t need much advertising to gain attention, but HDFC still chooses to work with small and big creators during ad campaigns.
Currently, HDFC Bank’s brand ambassador is Vigil Aunty, a fun character who warns customers against online financial fraud, played by Anuradha Menon.
However, there are many subsidiaries under HDFC Bank, and they have their brand ambassadors to promote in different sectors.
HDFC Life
One of the best-performing HDFC’s subsidiaries to promote life and health insurance is HDFC Life. This brand is well known for creating emotionally resonant campaigns with a tag line “Sar Utha Ke Jiyo,” which translates to Live with Dignity.
HDFC Life has actress Lisa Ray, who is a cancer survivor, which aligns with HDFC Life’s Cancer Care messaging.
HDFC Life is promoted by people who resonate with the services offered by HDFC Life. Famous cricketer Rishabh Pant, who survived an unpredictable accident, is the brand ambassador for health insurance.
HDFC ERGO
For people who want general insurance, there is HDFC ERGO to offer amazing services, promoting through creative storytelling and star power. HDFC ERGO has the tag line “Poochoge Toh Aapko Milega Sahi Jawab.”
Bollywood Actor Nawazuddin Siddiqui is playing a double role for the HDFC ERGO ad campaign, so Siddiqui is the current brand ambassador for the ERGO subsidiary.
There have been many others like Duo RJ Anmol and Amrita Rao doing an ad campaign and commercial for ERGO.