By BrandsShouts You might think otherwise, but in reality, there is an official brand ambassador of GST. And that is none other than Amitabh Bachchan himself, who was appointed as the official representative in the public eye back in 2017, for GST, of course!
Before that, let’s start with the basics! So, a brand ambassador is a person who promotes a product or concept so that everyone can easily understand what it means. The role of GST brand ambassadors is to demystify the aspects of tax using very simple language. Most people find it easier to understand the details of the GST law when a celebrity, for example, explains the same.
How Did GST Awareness Start?
The idea of the GST started back in 2017 until the government ensured getting it down to the people through television messages, radio talks, and news articles. During the communication, the topics were not typical, and one of them was the question of ‘What will be more expensive now?’ or ‘What will be cheaper?’. The campaign was of great help, as people readily understood what GST was before it became a thing.
Amitabh Bachchan as GST’s Big Star (June 2017)
In June 2017, the government approached Amitabh Bachchan, India’s most loved screen icon, to represent GST. He appeared in short videos on TV and social media channels, where he was seen demonstrating the advantages of GST, like lower multilevel taxation and a one-window system. The fact that he spoke in a friendly and familiar manner and also appeared in a style that the people were used to really helped in making GST more interesting and fun to understand.
Getting Local with Student GST Ambassadors (2025)
By 2025, the GST marketing event came up with a brilliant idea: they selected students as the local ambassadors. These students visited the nearest houses and talked about the matter with the stores and the residents. The students distributed leaflets, which are quite easy to understand, and besides, they were also there to answer any queries directly. The whole process made the accessibility of the information to the community such as those who do not own televisions or use the internet, quite easy, and this was every person’s assurance of getting the GST scoop.