By BrandsShouts First of all, the global Brand Ambassador of American Tourister is none other than Cristiano Ronaldo, and in the context of India, it is none other than Virat Kohli himself. These two quite literally are among the most well-known faces in the entire world, and sure enough, this has resulted in skyrocketing popularity for American Tourister.
Current Brand Ambassadors
Virat Kohli is the brand ambassador for American Tourister in India and South Asia. He got the first call in 2016, and as of 2025, the duo is still going strong. The confidence, success, and trendiness of Kohli are just perfect with the brand’s young and lively spirit. American Tourister and Kohli celebrated their five-year association in 2021.
In a global perspective, Cristiano Ronaldo has been the face of the brand since a major global campaign was launched in 2018. His unique popularity and athletic image are the tools that the brand uses to connect with audiences located in all corners of the earth. As per the most recent information available in 2025, both Kohli and Ronaldo are still the main brand ambassadors. The only way to be sure of changes is to look for them on the official American Tourister website or on social media.
Historical Timeline of Brand Ambassadors
Before 2016, American Tourister had no big celebrities or famous people as its brand ambassadors in India. The company’s primary focus during that time was on the promotion of its durable and fashionable bags through direct selling. In 2016, things changed after Virat Kohli was introduced by the company as the first Indian ambassador of the brand, and with the launch of a new backpack line. The campaign had gone live in India, the Middle East, and South Asia in March 2017.
The following year, Cristiano Ronaldo was made the global brand ambassador of American Tourister, leading the brand to launch a worldwide campaign with a football theme. The brand celebrated the association with Virat Kohli for five years in 2021 and had also come up with limited edition products for events like the 2019 Cricket World Cup. Kohli kept on leading the campaigns in 2023, but his themes have now been focused on traveling and challenging the limits.