By BrandsShouts Asian Paints is the biggest paint company in India. Asian Paints has a powerful market presence in more than 60 countries. The company deals with paints, coatings, home decor products, bath fittings, and interior services. The company selects popular and trusted faces as brand ambassadors to enhance its brand image. At the beginning of 2026, Asian Paints remained in collaboration with cricketing star Virat Kohli.
Who Is the Brand Ambassador of Asian Paints?
Virat Kohli is the present brand ambassador of Asian Paints. He joined the brand in 2024. He has since featured in big campaigns of Neo Bharat Latex Paint as well as Apcolite All Protek. He is the new and progressive face of India as portrayed by Asian Paints. The brand is able to reach the youthful and contemporary owners of homes through his strong personality and his vast following.
Why Virat Kohli Was Chosen
Virat Kohli was selected by Asian Paints since people trust him and admire him. He represents passion, performance and excellence. These are the characteristics that are appreciated by the company. Kohli is also a symbol of modern India, which corresponds to the vision of the brand. His popularity is cutting across the age groups to enable Asian Paints to tap both urban and semi-urban customers. His clean and positive image contributes to the company in relation to a premium and reliable image.
Major Campaigns and Impact
Virat Kohli markets Neo Bharat Latex Paint and Apcolite All Protek via digital advertising, social media, and television. The focus of these campaigns is on longevity, security and fashion. His presence boosts brand recognition and brings new consumers on board. The campaigns also reinforce the status of Asian Paints as a home improvement brand that is trusted.
Conclusion
The collaboration between Asian Paints and Virat Kohli enhances brand value and consumer confidence. His good image and broad coverage can contribute to the rapid development of the company not only in India but also in the whole world.