By BrandsShouts Skechers is an international brand of footwear recognized for comfort, style, and intelligent design. The company uses famous faces to connect with young and active buyers. In India, Skechers targets youth, fashion and easy-to-wear shoes through the strategy of its brand ambassador.
Who Is the Brand Ambassador of Skechers?
In India, Skechers had signed up with Bollywood actor Kartik Aaryan as its main brand ambassador. This partnership with the brand was announced in June 2025. Kartik represents Skechers Lifestyle Shoes, the particularly popular Hands-Free Slip-ins range. Along with him, cricket player Mohammed Siraj endorses Skechers performance and cricket wear.
Why Kartik Aaryan Was Chosen
Skechers selected Kartik Aaryan based on the fact that he is adequate to connect with young people. He does have a strong fan base and a trendy image. His style aligns with the objectives of the specific brand to market easywear and modern shoes. Kartik also denotes comfort and confidence in that it goes hand in hand with Skechers Slip-ins shoes. His active lifestyle and clean image are helpful to the brand to gain trust among the buyers across India.
Major Campaigns and Impact
Kartik Aaryan dominates campaigns for Skechers Hands-Free Slip-ins. These ads demonstrate how people can put on shoes without bending and not using hands. The campaigns center around comfort, speed, and everyday use. His presence helps Skechers to achieve more attention in the lifestyle shoe market.
On the other hand, Mohammed Siraj deals with Skechers cricket shoes and sports gear. His role indicates that the brand also cares about the performance and sports quality. Together, both the ambassadors are helping Skechers to grow in fashion and sports segments in India.
Conclusion
Skechers has powerful ambassadors to engage with different buyers. Kartik Aaryan supports the lifestyle side of the brand and Mohammed Siraj promotes sports footwear. This smart mix helps Skechers to build up a modern and a trusted image. The brand continues to grow through the pairing of comfort, style, and famous faces.