By BrandsShouts Asian Shoes is a major footwear brand in India. The company is committed to style, comfort and low prices. Asian Shoes began in 1994 and is today serving millions of Indian customers both with casual, sports, and school shoes. The brand used a well-known personal entity as its brand ambassador to associate well with the youthful trending shoppers and sports enthusiasts. This action gave Asian Shoes an even bigger and faster way to grow and expand.
Who Is the Brand Ambassador of Asian Shoes?
The brand ambassador of the Asian Shoes is M.S. Dhoni. The brand signed him in July 2023. Dhoni is a fabulous Indian cricketer and a youth icon. His calmness, discipline and winning spirit is what people envy in him. Asian Shoes relies on his image to advertise its shoes and contemporary sneakers. Former cricketer Virender Sehwag was also involved with the brand before Dhoni.
Why M.S. Dhoni Was Chosen
Asian Shoes have selected M.S. Dhoni as he symbolizes strength, trust and performance. These values also are in line with the vision of the brand. Dhoni has a Gen Z and millennial fan base in India. This brand reaches ordinary individuals because of his modest lifestyle and powerful character. Asian Shoes also wished to expand its high end sneaker products and the fitness image of Dhoni contributed this agenda very well.
Major Campaigns and Impact
Asian Shoes introduced “Go Chase” as a campaign with M.S. Dhoni. The focus of this campaign is style, comfort and performance. He also advertises special products such as the Asian Men Disco Sneaker which is his favourite sneaker. These promotions brought more awareness to the brands on social media and enhanced customer confidence. Young buyers who are sport and fashion followers were also strongly attentive to the brand.
Conclusion
M.S. Dhoni as a brand ambassador of Asian Shoes contributes greatly to the brand. He increases trust, popularity, and brand image. Asian Shoes will continue to expand because of its strong campaigns and footwear with quality and as a reliable Indian footwear brand.