By BrandsShouts No, Gant is not a luxury brand, but it defines itself as a premium, upscale casualwear brand. Gant blends American sportswear with European sophistication with premium quality at modern-to-high prices as compared to the ultra-luxury levels.
The Gant Story
Gant was founded in 1949 by Bernard Gantmacher in New Haven, Connecticut. The Gant owner was a shirt maker who built a reputation for classic button-down shirts. Over time, the brand expanded into a full lifestyle collection, including casual shirts, polos, knitwear, chinos, outerwear, and accessories. Today, Gant is a successful global brand with strong markets in Europe and the United States. This brand is known today for blending American East Coast preppy style with the elegance of European timeless and smart-casual look.
Why People Consider Gant a Luxury Brand?
With its years of heritage and legacy, Gant is a well-known name among buyers who can afford a mid-to-slightly expensive price tag. Gant has been operating for 70 years, which makes it a top name in the industry.
- Global Presence: Gant is available in almost every country, which makes it popular among people.
- High-Quality Material: Gant uses quality material with an expert tailoring mechanism to offer products that last.
- Classic Preppy Style: The brand reflects Ivy League and East Coast aesthetics, which are often associated with a sophisticated lifestyle.
- Impressive Variety: The brand offers clothing and accessories with immense variety to ensure there is a product for every customer’s desire.
Why Gant is Not a True Luxury Brand?
Despite its rich heritage and premium image, Gant does not meet the full standards of luxury fashion. Its pricing, while higher than average casualwear, is far below top luxury houses like Gucci or Hermès. Also, there is a difference in the choice of material and the exclusivity of its product. Gant also offers discounts and offers that luxury brands rarely offer.