By BrandsShouts No, Aldo is not a luxury brand; in fact, it is considered a high-reputation shoe brand. That’s all! And if you just want to know how we came to that conclusion so fast, well, let us just walk you through the thinking process of why we’re not considering Aldo a luxury brand. Here:
Just A Little Bit About Aldo’s History and Growth
In the year 1972, Aldo was created by Aldo Bensadoun following a familial shoe affiliation. The first stores opened up in Canadian cities such as Montreal, Ottawa, Quebec City, and Winnipeg. By 1978, Aldo launched the first stand-alone store in Montreal.
Over the coming decades, the company was growing throughout Canada and then going international. Hence, Aldo went to Israel in 1995, Saudi Arabia in 2001, the UK in 2002, and Singapore in 2003. With almost 3,000 stores in about 100 countries, including India, both the online and mall retail avenues are aplenty for Aldo products by 2025.
Over the years, Aldo named other stores such as Spring and Little Burgundy. The company lived through the difficult 2020 and still remained a family-owned business. With campaigns such as “Try Every Thing” in recent years, Aldo has maintained a youthful spirit that speaks to younger consumers willing to experiment with fashion.
Why Aldo Isn’t a Luxury Brand
The first and foremost difference is price. For Aldo, prices are usually set in a range between $50 and $150, while high-end luxury houses like Louis Vuitton and Chanel can easily charge for thousands. This alone distances Aldo from the luxury segment.
The second factor is production. Aldo mass-produces to keep prices down, whereas in the luxury market, limited availability, by way of materials, and hand finishing take precedence. Aldo’s products are stylish as well as functional, but they are neither made to the exclusive standard nor to the workmanship prevalent in luxury goods.
Another point is accessibility. Aldo is widespread in malls across nations and in online stores, thus holding on to its reputation as a mass-market brand. Luxury labels stay intentionally limited and more difficult to obtain to keep things exclusive (super exclusive at times).