By BrandsShouts When it comes to luxurious fashion brands, without a single doubt, Gucci ranks as one of the most desired brands out there. And that is the very reason why we can’t just give off one single name for the Brand Ambassador of Gucci, because there quite literally are several people in different nations who represent this brand on their face value. Let’s talk about it a bit more.
Global Fashion Ambassadors
Gucci counts on a well-established group of global ambassadors in the fashion industry. These celebrities are the face of Gucci at galas, in worldwide advertisements, and in various media. Alia Bhatt is the one from India. South Korea has several, such as Jin from BTS, Lee Know from Stray Kids (joined in mid-2025), Hanni from NewJeans, KAI from EXO, and IU (Lee Ji-eun). Gucci has announced Xiao Zhan and Ni Ni as its brand ambassadors in China. Jannik Sinner, a top tennis player, is the face of Gucci in global sports partnerships.
Category and Beauty-Specific Ambassadors
Gucci also chooses celebrities to represent the brand in different product areas, such as beauty. Hanni of NewJeans is not only a fashion ambassador for Gucci, she also takes care of the brand’s beauty line, which comprises makeup and perfumes. Davika Hoorne, who is based in Thailand, is a beauty ambassador for Gucci as well and covers the fashion and beauty areas under the brand.
House or Regional Ambassadors
In some nations, Gucci chooses well-known personalities from the locality as brand or house ambassadors. These selections concentrate on recognition in various local markets. Yuzuru Hanyu, the famous Japanese figure skater, is the ambassador of Gucci in Japan. Kanawut and Putthipong are a couple of actors from Thailand who have the same kind of positions. They may only be known in their homes, but going by brand image and outreach, they still have influence.
Timeline of Key Appointments (2023-2025)
Here’s a timeline of major ambassador announcements over the past few years:
- May 2023: Alia Bhatt becomes Gucci’s first global ambassador from India.
- Early 2024: Hanni from NewJeans named beauty ambassador.
- Early 2024: Gulf Kanawut joins as regional ambassador (Thailand).
- Mid 2024: Billkin Putthipong joins as another Thai regional ambassador.
- March 2024: Yuzuru Hanyu announced as Japan ambassador.
- Mid 2024: Jin (BTS) joins as global ambassador.
- Mid 2025: Lee Know (Stray Kids) joins as global ambassador.
Other names like KAI, IU, Xiao Zhan, Ni Ni, and Jannik Sinner continue in their roles across categories and campaigns during this timeline.