By BrandsShouts Watch Brand Fastrack is moving into the new era of designing watches for Gen Z and promoting the brand through ambassadors. Recently, Fastrack has launched a new campaign called “Be Both” to focus on both generations, Millennials and Gen Z.
With Vijay Deverakonda, Fastrack has given this campaign a new face that focuses on youth, spontaneity, and a sense of fun. All this makes sense considering the brand is focused on a quirky and fashion-forward vibe.
Vijay Deverakonda – for Be Both Campaign 2023
The new promotion was about a subtly dramatic yet seriously playful design of Fastrack’s new watch collection. To promote the campaign, Vijay Deverakonda was the perfect choice. The sleek and bold design might be an overstretch at the launch time, but the reaction from the audience was heartwarming, with the whole ad campaign.
Sanya Malhotra – Fastrack Reflex Play+ 2022
In August of 2022, Fastrack brought Sanya Malhotra as the brand ambassador for their upcoming smartwatch collection. The ad campaign was about Reflex Play + smartwatches, which presented the idea of doing more with your hands, and you can also find Rohit Saraf being featured in the ad.
Ananya Panday – Fastrack Perfumes 2019
Fastrack is not just a watch brand; there are many more product segments where Fastrack has explored the market. With the new range of fragrance, Ananya Panday was assigned as the brand ambassador. The new collection has scents like Trance, Beat, and Pulse for men and women, making it a perfect unisex option.
Genelia D’Souza – Early Endorsement 2010s
During the early stage of Fastrack as a brand, Genelia D’Souza was the brand ambassador for Fastrack watches and accessories from late 2000 to early 2010. Fastrack was building identity by experimenting with new styles, designs, and retro options.
There have been many other names associated with the Fastrack brand, but the above-mentioned are the top names who have promoted the brand.