By BrandsShouts The current Brand Ambassador of Arctic Fox is none other than CarryMinati, aka Ajey Nagar, and he has been at it for nearly 5 years straight. Before this collaboration, Arctic Fox was just a usual backpack brand, but now look at how far their marketing strategy has got them.
Current Brand Ambassador: CarryMinati (Ajey Nagar)
In the year 2020, Arctic Fox chose CarryMinati, whose proper name is Ajey Nagar, to be its brand ambassador. This decision was a perfect match with the company’s image because CarryMinati is very popular on the internet, particularly among gamers and tech enthusiasts. Besides, his lively nature and committed fans being part of Arctic Fox’s ideal customer base, you know like youngsters, vibrant people who desire fashionable yet useful products.
Arctic Fox just chose a different path, no traditional advertising. They went ahead with a distinct campaign named “CarryMinati vs. Arctic Fox” where CarryMinati made fun of the company in his own style. These atypical methods made a very strong engagement with his fans, as they seemed to recognize the authenticity of the videos. The idea was daring, and indeed, it got them far.
The campaign was designed and implemented by the creative agency Humour Me, and the central idea of the campaign was very straightforward: “Dive In.” It invited people to go beyond their limits and experiment with something new, which is the essence of the brand’s promotional activities.
Special Product Collaboration: Gaming Backpack
While running the promotion, Arctic Fox partnered with CarryMinati to unveil an exclusive Gaming Backpack. This backpack was made for the gaming community only, that have special compartments that could hold gaming laptops (that are of maximum 17.5 inches), controllers, headphones, and even a computer mouse. It has a storage capacity of 34 liters and is also available for customization by means of printing your name on it.
First Brand Ambassador: Bhuvan Bam (BB Ki Vines)
Previously, Arctic Fox has teamed up with Bhuvan Bam, who goes by the name of BB Ki Vines, to be their first-ever brand ambassador, before CarryMinati. One of the most popular YouTube creators in India, Bhuvan Bam, is known for his funny content, and sure enough, this partnership was the celebrity marketing brand’s first move.