By BrandsShouts On the global stage, the Brand Ambassador of Samsung is none other than the famous BTS leader, RM. And if we talk about it in the context of India, well, currently and recently, they have signed Neeraj Chopra as their brand ambassador to promote their foldable smartphones in the country.
Celebrity Brand Ambassadors Of Samsung
1. Global Celebrities Promoting Samsung
One of the most famous and recognizable figures in the world was recently associated by Samsung with their brand name. The first in-line is the leader of BTS, RM. He is the globally recognised ambassador for Samsung Art TV. His relationship gives Samsung a great deal of exposure to its high-end TV series thanks to BTS’s massive fan base worldwide. This is an intelligent step, as it allows Samsung to reach more fans with their products and services.
In India, Samsung has announced Olympic gold medalist Neeraj Chopra as the brand ambassador for their Galaxy Z Fold6 smartphone. As he is well known for his popularity among sports fans and young audiences, he is an ideal candidate to advertise Samsung’s flagship foldable phone.
2. Regional Celebrities for Specific Markets
Samsung is not a company that goes by the same approach for all situations. On the contrary, they choose ambassadors depending on the popularity of the region. In India, the actress Alia Bhatt was the main face of Samsung’s Galaxy Z Series in 2021. Because of her enormous fan base, it became very convenient for Samsung to bring its foldable devices to the Indian market.
In addition to Shahid Kapoor (Galaxy J Series), Varun Dhawan, and Kiara Advani (Galaxy Z Series) have also brought in the big sale numbers and profits via different campaigns. Besides Samsung, cricket star Virat Kohli has also been connected to the brand, and PV Sindhu has carried the torch for JBL sports earphones, another Samsung brand. These decisions highlight how Samsung appeals to varied customers by utilizing relatable and influential personalities.
Clearly sharing that they want younger talent for their Galaxy A55 5G and A35 5G mobiles, Samsung has introduced Shanaya Kapoor and Rohan Gurbaxani. These characters attract the attention of students and young users and thus making the creation of interest around mid-range smartphones pretty simple.