By BrandsShouts See, it has been a long time now that Tommy Hilfiger is already seen as one of the luxurious and high-quality fashion brands in India. A lot of people out there are interested in their products, but it is the price tag of Tommy Hilfiger’s products that pushes these people away. What’s the solution then? Simple, you resort to some other brands that have somewhat similar production collections to Tommy Hilfiger, but the prices are much lower, while you won’t be compromising on the quality factor too much. So, let’s just get on with this list of the Top 10 Brands Similar to Tommy Hilfiger in India 2025.
1) Calvin Klein
Highlight: Clean, modern outfits that feel fancy without being too much.
Calvin Klein is just as good as Tommy Hilfiger, and it gives you that high-end fashionable look with an extra touch of your classic and understated style. In India, the company that manages the Tommy Hilfiger shops is also in charge of Calvin Klein, so it is clear that the brand is directed at people who want high-quality stuff. The products that come to your mind are the perfect denim, pure cotton tees, and branded pieces that indicate the word “Elegant” rather than being loud.
2) Ralph Lauren (Polo Ralph Lauren)
Highlight: The king of preppy style with classic polos and timeless casuals that always work.
Are you a great fan of the all-American preppy style of Tommy Hilfiger? If yes, then Ralph Lauren is the next brand that you should consider. This brand made its way to India through a major store opening deal, and it has been putting up shops in chic malls and high streets since 2018. There you will get the legendary Polo shirts, proper oxfords, and soft chinos that are just the right combination of East Coast cool.
3) Lacoste
Highlight: Sporty polos with that cute crocodile logo!
Lacoste has a French and tennis-inspired background that gives it a similar aesthetic of polished casual style as that of Tommy Hilfiger. In India, the brand is on fire with a number of stores being inaugurated in cities like Ahmedabad and Kanpur in the last quarter of 2024. They aren’t just stopping there; their timetable is loaded with 50 upcoming store locations over the next 3 to 4 years.
4) Gap
Highlight: Chill American basics (jeans, hoodies, tees) that look good and style easy.
Gap is a brand that focuses primarily on relaxed, casual clothes that would naturally fit into the casual wardrobe to replace Tommy. Their partnership with a major retail group in 2022 has enabled them to have a wide presence all over India. By the way, so far they have 51 stores in India.
5) U.S. Polo Assn.
Highlight: Polos, tons of options, and stores pretty much everywhere.
U.S. Polo Assn., is a major brand in India and is well known for providing fashion like that of Tommy Hilfiger but at a much, much lower price. The brand consists of polos, chinos, and denim that are stylish and comfortable. Their global distribution was more than 400 stores and 2,000 shop-in-shops in over 200 cities, with an upward trend in 2024.
6) Levi’s
Highlight: Jeans that fit great, last forever, and go with everything.
Levi’s is what people usually turn to for denim and casuals and it is still very similar to Tommy Hilfiger in terms that it provides that same dependable, premium quality. Towards the end of 2024, Levi’s was present with more than 450 stores spread all over 150 cities across India, and not only that, they set up their biggest mall store in Pacific Mall, Delhi, but also they are really counting on India to give them good results.
7) United Colors of Benetton
Highlight: Bright, fun colors and comfy clothes you can find in lots of cities.
Since 1991, Benetton has been in India meaning that they are well seeded here. More than 220 stores and over 1,000 sales points have been counting for them as of 2024 making it very convenient for customers to purchase their products. The brand’s knitwear, t-shirts, and denim are available in vibrant, cheerful colors, which allow you to achieve the same smart-casual look as Tommy Hilfiger but with a bit of extra sparkle.
8) Nautica
Highlight: Nautical, relaxed looks that feel clean and cool.
Nautica is the perfect brand if you love the ‘weekend by the sea’ theme, their striped polos, fresh shirts, and logo sweatshirts that combine nicely with jeans are just the thing. They have a great arrangement in India where a retail group is in charge of sales both online and offline.
9) Van Heusen
Highlight: Sharp shirts and chinos that work for the office or weekends.
Van Heusen occupies the same mid-premium niche as Tommy Hilfiger and offers a clothing line that is perfectly suitable for both business and casual wear. As of August 2024, they were present in approximately 549 locations all over India, so they are available not only in metropolitan areas but also in less populated ones.
10) Arrow
Highlight: Classic shirts and polos that feel familiar and look sharp.
Arrow is a brand with similar American roots as Tommy but in a more classic and organized manner with their timeless shirts, polos, and knitwear. They have expanded from a single store in India in 1993 to more than 200 stores and over 1,000 multi-brand outlets in 109 cities. So, wherever you are in town or city, you are most likely to get Arrow’s neat, contemporary styles at your local shopping destinations.
Conclusion
You can quite literally go with any of these brands, but if you’re asking us to shorten down this list even further, well, then we’d recommend brands like Ralph Lauren, Lacoste, United Colors of Benetton, and Gap, whose collection you’ll find super similar to Tommy Hilfiger.