By BrandsShouts When it comes to choosing the innerwear for the ladies out there, it isn’t as easy as you might think. There is a lot that goes into it, like picking the right size, the right material, your favorite style, colors, and whatnot. And sure enough, with countless brands out there offering innerwear for ladies right here in India, you’re bound to feel a bit confused. Worry not, though, we’re here to resolve that confusion of yours by listing out these Top 10 Popular Ladies Inner Wear Brands In India 2025. You can stick with these top brands, and you’ll be good for the most part. Alrighty, let’s get started with this list right away.
1. Zivame
Why so popular: Super comfy fits for all sizes, and you can shop from home.
First had to be the Zivame brand because it is the absolute top-ranking one in terms of sales right here in India. Just one look at their offerings and you’ll fall in love with this brand because it offers padded t-shirt bras, shapewear, seamless panties, and even maternity or teen bras. It is seen as a premium innerwear brand, but some of their offerings start as low as ₹299 and go up to around ₹2,500. Other than that, there is always some deal going on with this brand, so you’re likely to save money when that’s happening.
2. Jockey
Why so popular: Soft, breathable bras that are perfect for daily wear.
We don’t even need to explain why Jockey needs to be on this list and this high in the ranking. It is always known for the quality innerwear in India, but for women as well. Just to give you an idea of what level of comfort and quality we’re talking about, see, most of their bras use 92% cotton and 8% lycra, giving you that smooth stretch for all-day comfort. Again, just like the last brand, this one is considered a bit premium one too, but there are so many options you can buy in a budget, like starting as low as ₹299.
3. Clovia
Why so popular: Cute styles, comfy fits, and won’t break your wallet.
Clovia is one brand that specifically specializes in making top-of-the-line ladies’ innerwear products. That’s not it, though; they make it all right here in India. On top of that, it is one of those all-inclusive brands that offers innerwear in all sizes. So, just go through their collection and you’re bound to find something that just fits your style, your budget, and the comfort level you want.
4. Enamor
Why so popular: Feels premium, supports all body types perfectly.
Next up is Enamor, and for those who know little to nothing about this one, it is actually an Indian brand. Which means, it is on this list because it offers top-notch inner wear options with budget-friendly price ranges and, of course, without compromising on the quality factor. While if you read the specifications, it sounds all too tech or flashy, but it works, like they have features like N9 cooling tech for hot days and antimicrobial stuff to keep things fresh.
5. Amante
Why so popular: Luxe vibes, chic looks, somewhat great for special days or every day.
Surely, Amante is counted purely as a premium brand, but if you are willing to pay for the comfort and quality, you won’t complain about this brand. With this brand, it is not all those flashy and trendy designs; it mostly focuses on the practicality aspect of the innerwear. And just in case you know, they offer everything like T-shirt bras, wired bras, and seamless panties are super popular.
6. Marks & Spencer
Why so popular: Classy bras that are super soft and fit just right.
Again, in the same range, we’d like to talk about Marks & Spencer. This one’s a bit pricier too, but hold on, just look at their collection and you’ll realize why it deserves a chance. All of what this brand offers is made to keep the quality, comfort, and long-lastingness in mind. Whatever you need, like full-coverage bras, padded t-shirt styles, wireless ones, and even balconette designs, this one offers that. Bear in mind the prices, though, from ₹899 to ₹3,999. That’s all!
7. Nykd by Nykaa
Why so popular: Chill, second-skin bras that don’t cost a ton.
And yes, Nykd is one brand that has been in trend in the last few years or so. Why? The first reason is surely the backing of Nykaa behind it, and on top of that, the designs and offerings by this brand are simple, full of quality, and no complaint about the comfort factor whatsoever. If you’re looking for innerwear specifically for daily wear options, then check this one out.
8. Shyaway
Why so popular: Everyday bras in combo packs that save you cash.
Alright, so by this point, Shyaway is known as somewhat of a budget segment brand but not too highly ranking. But it’s quite the opposite. See, this brand’s collection is just huge, with daily-wear cotton bras, wire-free support, and combo sets at discounted prices, and the deals runs always. Like, you’re bound to find padded t-shirt bras, lacy bralettes, and shapewear, starting at just ₹199 up to ₹1,999.
9. Triumph
Why so popular: Awesome support for heavy busts and long wear.
Not a lot of people in India know about this brand, but Triumph is somewhat a decently premium brand that offers once again a whole lot of inner wear options. And mostly, their focus is on all shape or size inclusivity, so if you were looking for such a brand, give this one a try. Prices range from ₹799 to ₹2,999, with this one.
10. Intimate Queen
Why so popular: Gentle on sensitive skin with fabrics that care for you.
At last, let’s talk about one more brand that focuses on comfort, skin health, eco-friendly products and all that. And sure enough, we’re referring to Intimate Queen here. It’s actually their unique choices of fabrics that makes it somewhat of a different and stand out brand like they use corn fiber, citrus waste, or Oeko-Tex-certified cotton, which are super soft and prevent irritation.
Conclusion
See, if you just don’t want to think too much, you can either go with Zivame or Jockey. The comfort is top-notch, the quality is perfect, and the pricing is justified according to what you’re getting. Other than that, all the other brands on this list are good too, though, make sure you go through their collections thoroughly and see which one is offering exactly what you’re looking for.