By BrandsShouts No, Tommy Hilfiger is not considered a luxury brand. And there are several reasons for it, the first one being the mass production of their products, and of course, the somewhat affordable pricing is another reason why we have come to this conclusion. Still, let’s have a good look at this brand.
A Quick Look at Tommy Hilfiger’s History
The beginning of Tommy Hilfiger was in 1985 when the designer Tommy Hilfiger opened his own clothing line in New York. What he had in mind was quite straightforward: create clothes that have a classic American style, but still be trendy and new. In the start, the company was dealing mainly with jeans and casual clothes; however, it was not long before the brand had a large amount of support and went on to attract an enthusiastic customer base, thus making the name famous worldwide overnight.
It was well known that the Tommy Hilfiger brand belonged to every family during the 1990s, and his name was especially talked about among the youth and the music stars. After that, Hilfiger not only made progress in men’s wear but also in women’s and kids’ clothing, besides footwear, bags, and accessories, and fragrances. In 2010, the giant PVH, a leading global company in the global apparel industry, acquired the brand. Right now, Tommy Hilfiger is located in more than 100 countries and has shops in all the major cities.
Comparing Tommy Hilfiger to Luxury Brands
In order to get a clearer picture, we could make a comparison. For instance, Hermes or Louis Vuitton could be regarded as the real luxury and expensive brands which are famous for their exclusive nature, excellent quality, and at the same time extremely high prices. These companies produce almost all products in limited numbers, and usually they are made by hand, hence they are out of reach for most people.
Although Tommy Hilfiger items are mass-produced, the label is designed for a broader customer base. As a result, it has a lot in common with other upscale brands like Calvin Klein or Ralph Lauren, which resort neither to luxury nor to the standard of the premium lifestyle brands but are still considered of a higher class.