By BrandsShouts Yes, Lakme is an Indian brand. Though not a lot of people know the fact that it was started by none other than J.R.D. Tata and his wife Simone Tata. That was back in 1952, actually, and the need to come up with this brand was the fact that there was a huge demand in India for beauty products and super low options to fulfil this demand.
Lakme Brand Information
| Brand Name | Lakmé |
| Establishment Year | 1952 |
| Founder | J.R.D. Tata and Simone Tata |
| Headquarters | Mumbai, India |
| Industry | Personal Care and Beauty Salons |
| Product Categories | Cosmetics, Skincare, Salon Services |
| Popular Products | 9 to 5 Powerplay Foundation, Absolute Lipstick, Eyeconic Kajal |
| Market Presence | Primarily India and Nepal, with wider reach through Unilever’s network |
| Parent Company | Hindustan Unilever Limited |
Current Market Position
Lakme is considered one of the premier beauty brands in India. It has a massive share in the market, especially lipsticks, foundations, and eye makeup stuff. Are you searching for some kajal or a neon shade of lipstick? Well, go with Lakme and you’ll be good for the most part. They also run so many beauty salons across the country, so you can just drop in for a haircut or a luxurious facial treatment. Lakme is everywhere: small shops, big stores, and now online, while everyone shops at home.
Product Range
Lakme gets you covered with all kinds of beauty products. Their line-up holds wonderful products featuring foundations for smooth-looking skin, long-lasting lipsticks, eye pencils, kajals to define those eyes, and super catchy shades for eyes. In the skincare department, they own amazing products for Indian skin: face washes, moisturizers, masks, and sunscreens. Lakme also operates beauty salons where you can get hairstyling and even a full makeover done.
Future Outlook
So, as of 2025 and onwards, what does the future have in store for Lakme? Resting on their laurels is not an option; it has to be interesting. All products can now be purchased online via their official website or any other shopping platform. Yes, online shopping is truly convenient, especially with them. They are also active on social media, particularly with younger crowds, and they collaborate with influencers for product promotion. That is not just it, you see, every year, Lakme is known to hold the Fashion Week, which quite literally is one of the biggest fashion events in India, and that kinda works in their favor as a marketing thingy.