By BrandsShouts Yes, Hidesign is a luxury brand. To be more specific here, Hidesign is an affordable luxury brand, so you can’t simply call it a pure luxury brand like Chanel, Louis Vuitton, Gucci, and Hermès. But still, let’s talk just a little bit about this brand here anyway.
The Hidesign Story
Founded in 1978 at Pondicherry, India, the establishment is rooted in history. Founder Dilip Kapur created the leather bags in a very small set-up, with two artisans. The finished products of Hidesign leather bags did not get into big department stores at once. Rather, the bags were sold in niche shops across the US, UK, and Australia, where people appreciated the distinctive look of these bags, unlike the common mass-produced ones.
The turning point occurred in 1985 when John Lewis from the UK launched Hidesign’s full collection. In 1992, the brand received a great impetus when its bag won the Accessory of the Year award, given by Princess Diana. Post that, Hidesign grew in international markets while opening its own exclusive stores in India around 2000. Today, India is the most promising market for the brand.
What Makes Hidesign Special?
Hidesign is a brand built on quality and a craftsman spirit. Every item in their collection is handcrafted by qualified artisans instead of being mass-produced. This kind of personal attention to detail is one of the most prominent aspects of Hidesign.
Vegetable tanning is yet one more highlight, a natural tanning process involving tree bark and seeds as opposed to harmful chemicals. The end result is an eco-friendly leather that has a rich feel and a unique texture. And, of course, they fabricate their own solid brass buckles inspired by the temple arts of India for durability and a signature look.
Who Buys Hidesign?
Its name is highly attractive to those who hold quality, sustainability, and classic design in high regard. They know very well that such castoffs are not their typical luxury label; they go for something real, something good, something eco-conscious.
Since it is one of those brands that very rarely applies any major discount and leans more towards valuing craftsmanship, Hidesign products are considered smart investments as opposed to passing fashion purchases.