By BrandsShouts No, Anne Klein is not a luxury brand. Though there are a lot of people out there who think of this brand as somewhat of a luxury brand, but still doesn’t hold the title or image of a pure luxury brand. And just for your info, we have valid reasons to come to this conclusion about the Anne Klein brand. Let’s just talk about that for a moment.
Who Founded Anne Klein?
You have to know the woman behind the brand to understand it. Anne Klein launched her namesake company in 1968 with a very simple goal: to create smart, stylish, and wearable clothing for the American woman.
One of her greatest contributions was in the concept of separates like skirts, blouses, and blazers. You could combine the small number of pieces in so many ways to create multiple outfits. This was empowering, introducing the idea of women working fewer hours to make their own wardrobes.
Her designs gained international recognition in 1973 at the famous “Battle of Versailles” fashion show in France. For being the only woman designer on the American team, her modernist creativity placed American fashion on the world map. And from there on, Anne Klein introduced the concept of designer boutiques within department stores, very common today.
What Makes Anne Klein Different?
Anne Klein products, in particular watches, are sometimes promoted as “understated luxury.” Some stores even place them under the Luxury Watches Collection. But when you look at the pricing and availability, it looks like the brand is positioned differently compared to high-end brands.
Anne Klein is synonymous with classic American style: professional suits, elegant dresses, and well-made blouses. Apart from garments, there are also handbags, shoes, and watches under this brand. These items carry style but also provide a sack of practicality. In terms of quality, Anne Klein brands are very reliable, while prices are nowhere close to what a luxury house would offer. This accessibility is probably what the general consumer would appreciate, especially since their most prominent department stores carry Anne Klein under their roof. Thus, the good combination of quality, design, and prices clicks the brand into the accessible luxury category.