By BrandsShouts Well, first of all, let’s surprise you a bit with a fact about the cosmetic sector of India, ready? As per a trusted report from 2023, India’s cosmetic sector was just a little over $8 billion in size aka valuation. That’s just insane if you think about it for a second. There is always such high demand for cosmetic products in the country, like, everybody wants to look their best, especially women, so no wonder this growth has come to India. Today though, we’re here specifically to take a good look at the top 10 popular cosmetic brands in India right now, you know, the ones that are keeping up with this always rising demand. So, here we go then.
1. M.A.C. Cosmetics
First of the list, Did you know that M.A.C.’s Ruby Woo lipstick is so iconic, that it is nearly a celebrity in the beauty world? Sure enough, one thing we can say for sure is that if you live in India and are a serious make-up mistress, you probably have already fallen in love with its professional-quality foundation, bold lipsticks, and precision eyeliners. Yes, M.A.C. is a bit heavy on the pocket, but for that incomparable quality and the international appeal, it clinches the No. 1 position in our list. After all, who doesn’t love a brand that gives one a red carpet-type feel, you know?
2. Lakmé
Next on the list, did you know that Lakmé was born in 1952 to enable women in India to stop depending on foreign beauty products the first Prime Minister of India wanted. Like, today, however, it continues to be the most loved homegrown cosmetic brand in the country. Just so you know though, the Lakmé products range from the very serious Lakmé 9 to 5 range to a very extravagant aka kinda broad Absolute collection and everywhere in between. Plus, these are inexpensive and very reliable in India. All in all, yes, tailored perfectly for Indian skin tones, it’s no wonder that Lakmé is a part of most Indian homes!
3. Maybelline New York
There are days when one just needs some mascara and, ideally, a foundation that completely matches one’s skin tone, you know? Like, that’s Maybelline for you, Fit Me foundation, and Colossal mascara, pure value-for-money items. Since its first appearance right here in India back in 1998, this brand has kinda focused on giving more quality than just increasing the prices of its beauty products. And indeed, whether you are a student or a working professional, Maybelline has something for you: products that work every single time.
4. Sugar Cosmetics
We’d certainly say that bold, trendy, and completely millennial: Sugar Cosmetics knows how to capture hearts. It barely made it to the market in 2015, but people have already gone crazy over its smudge-proof eyeliners and matte lipsticks that tend to last through the heat and humidity of India, you know? Like, their packaging? Super Instagram-worthy. And the formulas? Cruelty-free and on point. Sugar is the brand you must have in your kit if you are experimental with bold colors and stay on top of current trends, we can say THAT for sure.
5. Nykaa Cosmetics
From an online beauty shopping site to a robust cosmetics brand, Nykaa certainly is a bright example of a great transformation. Right here in India, you see, with its lip crayons famous among the masses and equally loved nail polishes, Nykaa shells out very good quality products at prices that will not pinch your pocket, like AT ALL! What even adds to the icing on the cake is that it’s a brand that gets it all for an Indian consumer, trendy shades, long-lasting formulas, and easy availability. Sure enough, whether you go online or step into their stores, Nykaa makes it easy and fun to access beauty!
6. L’Oréal Paris
We’d say one thing for sure, like, if there’s one brand that has existed since eternity and still surprises us every now and then, it is L’Oreal Paris. From True Match foundation (perfect for Indian skin tones) to Color Riche lipsticks that glide on like a dream, L’Oreal is a name you can trust, ALWAYS! In and of itself, it is fancy enough to feel luxe but is not so extreme that you must reconsider your budget. That is why L’Oreal continues to be a favorite with many people all over India, even after so many years.
7. Colorbar
Colorbar proves that one need not spend much to look hot. Bold nail lacquers, high-quality lipsticks, and cruelty-free formulations have earned Colorbar a massive fan following since its launch in 2004, you know? Be it a dramatic pop of color or an everyday natural look you’re after, Colorbar has got you covered. It’s fun and affordable and made for everybody who loves playing with makeup.
8. Lotus Herbals
Lotus Herbals has got you covered if you are looking for makeup that is also light on your skin. This combination offers an excellent amalgamation of Ayurveda and modern beauty science into makeup, which makes it the top choice for natural makeup lovers right here in India. Their sunscreens are a cult brand, and their cosmetics are equally proven to be gentle on the skin and super-effective.
9. Kiko Milano
Sure enough, it might be new for Indians, but Kiko Milano is making their way to the top with their funky packaging and great-quality makeup. How and why? Well, from creamy lipsticks to vibrant eye shadows, Kiko is all about luxury without the hefty price. It’s just fun!
10. Huda Beauty
When it came to the Indian markets, Huda Beauty made a huge statement, and it was glamorous. How do we know? Well, the eyeshadow palettes are intensely pigmented, and liquid lipsticks seal the entire brand together. With Huda Beauty, you can go between the lines, whether with a bold party look or the classic killer nude lip.
Conclusion
That’s all. Now, you get it with these brands already well-established in the Indian market, why this sector is growing so fast, right? That’s ultimately a good thing, not just for these brands but for the general public, their customers, and the nation as a whole.