By BrandsShouts The official brand ambassador of Unacademy right now is none other than the God of Cricket himself, Sachin Tendulkar. Though he is not the only one who represents this company, let’s talk about a few more people who have been associated with this company as its official face.
Timeline of Unacademy’s Brand Ambassadors
Unacademy made public that it had roped in Sachin Tendulkar as its brand ambassador in the start of 2021. He also became a mentor, holding a small part of the company. Just after that, MS Dhoni was also called in as another brand ambassador in August. To cut to the chase, 2022 saw the appearance of Dhoni in a powerful campaign called “Lesson No. 7.”
In that period, Unacademy brought in the “Unacademy Icons” concept, a new and different idea, where well-known faces of the media taught courses by becoming instructors. Sachin Tendulkar wasn’t far off either. Just to add, at the beginning of 2024, Unacademy came up with the campaign “The Power Behind You” with Sachin as the lead again. It shows that he is the spokesperson for the brand in 2024.
Different Roles: Brand Ambassador, Mentor, and Icons Instructor
You may find three distinct positions in the Icons world: a brand ambassador, a mentor, and an Icons instructor. A brand ambassador is an individual who features in the advertising campaigns and is the face of the company. Both Sachin and Dhoni have been in charge of this position.
A mentor is just as well a person who is more deeply involved in the background. Sachin is a partner at the company and, apart from being the face of Unacademy, he also serves as a guide to the learners, hence he can be termed as a mentor as well.
After that, the Icons instructor role is mentioned. This is an element of the Unacademy Icons scheme where well-known people guide the learning process through brief or topic-wise sessions. A brand ambassador may also be an Icons instructor, but the two are different. Therefore, the reason why the same celebrity frequently appears in several positions is that people often mix them up.
Notable Campaigns To Remember
Unacademy has rolled out a few notable campaigns over the years featuring their brand ambassadors. Here’s a quick look:
- 2021: Sachin Tendulkar’s debut campaign with Unacademy was named “The Greatest Lesson.” The campaign revolved around how Unacademy and Sachin plan to motivate learners.
- 2022: MS Dhoni’s “Lesson No. 7” was a single-shot, motivational ad film centering on the ideas of endurance and keeping one’s spirits up.
- 2024: Unacademy debuted “The Power Behind You” with Sachin motivating students across Unacademy Centres.