By BrandsShouts Puma is not just a common shoe brand; it is quite literally one of the biggest sports brands out there, selling shoes, apparel, accessories, and whatnot. Talking about their brand ambassador, well, Puma doesn’t have one single face for this very role; they have so many people signed up as their brand ambassadors, and mainly picking different famous faces from different sports. Let’s just talk about that for a minute.
Global Brand Ambassadors
Puma signed the biggest stars from all over the world to promote their products globally. One of the main ambassadors is Neymar Jr., the famous football player who represents Puma’s sports shoes and apparel. Another recent addition is Charles Leclerc, the Formula 1 driver who joined in 2024 and brings a fresh image of speed and performance to the brand. Rosé, the popular singer from a global music group, also joined in 2024 to promote Puma’s fashion and lifestyle products. Besides, there are some other famous faces such as Rickie Fowler, Demarcus Cousins, and Mamadou Sakho who are working in different sports with the brand.
India-Specific Brand Ambassadors
In India, Puma targets brand ambassadors whose appeal is the strongest among young audiences, who are the most active consumers, and the country’s increasing fascination with sports. In 2025, Puma roped in PV Sindhu, the no. 1 badminton player of India, for a big long-term deal, which was made public at the India Open.
In 2024, young cricketers Riyan Parag and Nitish Kumar Reddy were recruited to attract the new generation of fans. Virat Kohli, who has been associated with Puma since 2017 in a deal worth ₹110 crore, is still one of the brand’s most significant ambassadors in India.
On the one hand, Kareena Kapoor Khan from Bollywood is the face of Puma’s athleisure line, and Shanaya Kapoor, who made her debut in 2023, is all about building a relationship with Gen Z. On the other hand, Sunil Chhetri is the name for football, Avani Lekhara for Paralympic sports since 2022, Ibrahim Ali Khan Pataudi for youth-oriented campaigns, and Milind Soman, who got the ambassador title in 2024 as a running and fitness icon.