By BrandsShouts The Brand Ambassador of Nykaa is Sharvari, and recently, they signed Rasha Thadani as well. And over the years, we have seen how Nykaa has used the power of their marketing campaigns to literally make it one of the best-selling cosmetic and fashion brands in the country. And surely, it has something to do with the popularity of the celebrities that they collaborate with.
Current Brand Ambassador Of Nykaa
Sharvari
Nykaa Beauty unveiled the new face of the brand, actress Sharvari, in July 2024. She took over from Janhvi Kapoor, who was the face of Nykaa for six years (2018-2024). Nykaa Beauty’s brand ambassador Sharvari’s fresh and lively character makes her an ideal pick for establishing a rapport with Gen Z consumers. Her advertisements present daring makeup and inventive self-expression, thereby being in sync with the image of Nykaa Beauty.
Rasha Thadani
Nykaa Cosmetics has also roped in Rasha Thadani as a brand ambassador. Rasha epitomises “fearless, unapologetic and authentic beauty,” which fits perfectly with the lifestyles of both Millennials and Gen Z. Her advertising activities fuel the use of audacious makeup and letting go of the usual restraint, thereby being in perfect harmony with Nykaa’s expanding beauty range.
Ishaan Khatter and Shanaya Kapoor (For Nykaa Fashion)
This was back in June 2024. By having two brand ambassadors, Nykaa Fashion is able to present the vast range of styles that the brand offers, not only from different sartorial perspectives but also by engaging with different fashion-conscious demographics.
Previous Famous Nykaa Brand Ambassadors
Janhvi Kapoor (2018-2024)
Janhvi Kapoor was with Nykaa for a very long time as one of their main brand ambassadors, from 2018 to 2024. Her collaboration with both Nykaa Beauty and Nykaa Fashion was instrumental in getting the brand noticed significantly. Through such campaigns as #AllThatYouLove, she got a huge amount of exposure as one of the Nykaa faces in that time span.
Katrina Kaif
Katrina Kaif is uniquely tied up with Nykaa, her makeup line, Kay Beauty, being a joint initiative with the company. The event had a huge turnout, with the brand celebrating half a million product sales in just six months.