By BrandsShouts Nike has to be the biggest sports and fashion gear brand out there, and not just in one specific nation; that’s the case in the entire world. And talking about their brand ambassador, well, there is not a single name we can refer to, after all, they have so many famous faces representing them right now. Let’s have a talk about that.
Historical Brand Ambassadors
Nike’s association with brand ambassadors began with those individuals who changed the entire company’s future. In 1984, Michael Jordan became part of Nike, and with him, they designed the Air Jordan shoes, which not only in the world of sports but also in the history of fashion, technology, and design became the most significant icon of the sneaker culture. In addition to these two legends, the name of Tiger Woods comes to mind, with whom Nike signed a 27-year deal that ended in 2024.
Other past legendary brand ambassadors are Serena Williams, who signed with Nike in 2004, LeBron James, who got his lifetime deal in 2015, and Cristiano Ronaldo, who has been the face of the brand for more than 20 years, being paid $24 million every year.
Current Brand Ambassadors (as of July 2025)
Nike is still going on to associate with leading sports personalities, such as top athletes.
- In soccer, Erling Haaland has agreed to a 10-year contract in 2023 following his Nike partnership since the age of 14.
- Kylian Mbappé serves as one of the primary brand ambassadors for Nike’s Air Zoom Mercurial pack, which has just released its fifth iteration.
- Some other famous soccer stars are Virgil van Dijk, Rodrygo Goes, Phil Foden, Alejandro Garnacho, João Cancelo, and Robert Lewandowski.
- In the NBA, LeBron James is still under his enormous lifetime deal worth almost $1 billion.
- The ladies’ basketball scene is represented by Sabrina Ionescu and Skylar Diggins, while Keely Hodgkinson has been a big name in athletics since 2019 when she got sponsored by Nike, and not to mention that she was involved in the Vomero 18 running shoe project. Some of the other sports ambassadors are Nelly Korda, Nafissatou Thiam, Cole Hocker, Raevyn Rogers, and Anna Hall.
Moreover, Nike signed athletes such as Sam Kerr and Leah Williamson in soccer, Chloe Kim in snowboarding, Jakob Ingebrigtsen in track, as well as Megan Rapinoe, Simone Manuel, and Suni Lee in gymnastics.